Mark Kennedy
President
Mark Kennedy joined Terakeet in October 2019 as their first President. His entrepreneurial spirit, coupled with 25 years of experience helping companies achieve breakthrough performance, make him a valued member of the executive team.
At Terakeet, Mark is responsible for the overall success of the business, and his top priorities are to accelerate the top line, grow the leadership team, and add governance.
Prior to joining Terakeet, Mark Kennedy served as a partner and consultant at Red Strategy Group. Before that, the sale of his technology company Crown Partners to the Publicis Groupe was recognized by the Mergers and Acquisitions Advisors Association as 2014’s Strategic Acquisition of the Year. In total, he has been a three-time CEO and founded nine companies.
Mark Kennedy holds an electrical engineering degree from Bucknell, where his most distinguished accomplishments occurred on the baseball diamond. Mark and his wife Christine live with their four children in Rochester, NY.
MacLaren Cummings
Chief Executive Officer & Co-Founder
MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.
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Patrick Danial
Chief Technology Officer & Co-Founder
Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.
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David Minifie
Chief Marketing Officer
Dave Minifie, Terakeet’s CMO, draws from two decades at industry leaders like Procter & Gamble and Centene, shaping global marketing to redefine Terakeet's brand prominence and drive expansion.
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Lynn Fraas
Chief People Officer
Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.
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Shannon Reedy
Chief Brand Officer
Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.
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Kimberly Heffernan
Chief Financial Officer
Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.
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Diana Comerford
Chief Digital and Transformation Officer
Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.
Jennie Kim
Chief Client Officer
Jennie Kim spearheads Terakeet's Client Success team, leveraging decades of experience to drive unparalleled partnership success through teamwork and innovation.
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Patrick Chism
Chief Delivery Officer
Patrick Chism leads Terakeet’s multidisciplinary client delivery team. He guides the execution of products and services, and is responsible for managing delivery processes, customer satisfaction, and overall efficiency.
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