Shannon Reedy
Chief Brand Officer
Shannon Reedy joined Terakeet in May of 2009 after completing her bachelor’s degree in communications and rhetorical studies at Syracuse University. Shannon currently oversees our communications strategy and lead generation through our referral partner channel.
Empowering excellence
Prior to her position as Chief Brand Officer, Shannon spearheaded a dynamic team focused on maximizing the growth and performance of Terakeet’s clients. In this role, she drove revenue performance, represented Terakeet’s capabilities to F500 executives, and supported the evolution of market positioning and value.
Her expertise in program success metrics has played a pivotal role in retaining customers and building strong partnerships.
Making an impact
Shannon quickly became a driving force in providing clients with transparent insights into their online performance. Recognizing that web traffic alone isn’t enough, Shannon played a crucial role in segmenting keyword and conversion-specific traffic, delivering in-depth reports on trends and patterns.
Her collaboration extended directly to the search strategy and operations divisions, ensuring that every Terakeet client team implements a growth strategy aligned with our clients’ goals and desires.
In March 2014, in parallel with a growing list of clients and expanding Terakeet team, Shannon expanded the analytics department and pioneered a new client relationship function. This move transformed her account management team into vital growth strategy partners for all Terakeet clients.
Ever thoughtful of the dynamic nature of client relationship management, Shannon has been a regular consumer at industry conferences, webinars, and industry publications. Outside of work, she enjoys being a mom and wife and teaches yoga weekly at a local studio.
MacLaren Cummings
Chief Executive Officer & Co-Founder
MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.
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Patrick Danial
Chief Technology Officer & Co-Founder
Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.
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Mark Kennedy
President
Mark Kennedy comes to Terakeet with more than 25 years' experience in business leadership. He leads the company’s enterprise strategy, development, and top-line growth.
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David Minifie
Chief Marketing Officer
Dave Minifie, Terakeet’s CMO, draws from two decades at industry leaders like Procter & Gamble and Centene, shaping global marketing to redefine Terakeet's brand prominence and drive expansion.
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Lynn Fraas
Chief People Officer
Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.
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Kimberly Heffernan
Chief Financial Officer
Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.
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Diana Comerford
Chief Digital and Transformation Officer
Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.
Jennie Kim
Chief Client Officer
Jennie Kim spearheads Terakeet's Client Success team, leveraging decades of experience to drive unparalleled partnership success through teamwork and innovation.
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Patrick Chism
Chief Delivery Officer
Patrick Chism leads Terakeet’s multidisciplinary client delivery team. He guides the execution of products and services, and is responsible for managing delivery processes, customer satisfaction, and overall efficiency.
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