Shannon Reedy Headshot

Shannon Reedy

Chief Brand Officer

Shannon Reedy joined Terakeet in May of 2009 after completing her bachelor’s degree in communications and rhetorical studies at Syracuse University. Shannon currently oversees our communications strategy and lead generation through our referral partner channel.

Empowering excellence

Prior to her position as Chief Brand Officer, Shannon spearheaded a dynamic team focused on maximizing the growth and performance of Terakeet’s clients. In this role, she drove revenue performance, represented Terakeet’s capabilities to F500 executives, and supported the evolution of market positioning and value.

Her expertise in program success metrics has played a pivotal role in retaining customers and building strong partnerships.

Making an impact

Shannon quickly became a driving force in providing clients with transparent insights into their online performance. Recognizing that web traffic alone isn’t enough, Shannon played a crucial role in segmenting keyword and conversion-specific traffic, delivering in-depth reports on trends and patterns.

Her collaboration extended directly to the search strategy and operations divisions, ensuring that every Terakeet client team implements a growth strategy aligned with our clients’ goals and desires.

In March 2014, in parallel with a growing list of clients and expanding Terakeet team, Shannon expanded the analytics department and pioneered a new client relationship function. This move transformed her account management team into vital growth strategy partners for all Terakeet clients.

Ever thoughtful of the dynamic nature of client relationship management, Shannon has been a regular consumer at industry conferences, webinars, and industry publications. Outside of work, she enjoys being a mom and wife and teaches yoga weekly at a local studio.

MacLaren Cummings Headshot

MacLaren Cummings

Chief Executive Officer & Co-Founder

MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.

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Patrick Danial Headshot

Patrick Danial

Chief Technology Officer & Co-Founder

Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.

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Mark Kennedy, President of Terakeet

Mark Kennedy


Mark Kennedy comes to Terakeet with more than 25 years' experience in business leadership. He leads the company’s enterprise strategy, development, and top-line growth.

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Dave Minifie Leadership headshot

David Minifie

Chief Marketing Officer

Dave Minifie, Terakeet’s CMO, draws from two decades at industry leaders like Procter & Gamble and Centene, shaping global marketing to redefine Terakeet's brand prominence and drive expansion.

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Lynn Fraas Headshot

Lynn Fraas

Chief People Officer

Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.

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Kim Heffernan Headshot

Kimberly Heffernan

Chief Financial Officer

Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.

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Diana Comerford

Chief Digital and Transformation Officer

Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.

Jennie Kim, CCO Headshot image

Jennie Kim

Chief Client Officer

Jennie Kim spearheads Terakeet's Client Success team, leveraging decades of experience to drive unparalleled partnership success through teamwork and innovation.

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Patrick Chism Chief Delivery Officer

Patrick Chism

Chief Delivery Officer

Patrick Chism leads Terakeet’s multidisciplinary client delivery team. He guides the execution of products and services, and is responsible for managing delivery processes, customer satisfaction, and overall efficiency.

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Terakeet leadership discussing why they love working at Terakeet. From left to right, Lynn Fraas, Shannon Reedy, Patrick Danial

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