Industry Opportunity Report


Owned asset optimization (OAO) represents a significant business opportunity for retail brands with a variety of products and services to educate consumers as they seek solutions.

Who is winning in your industry?

Terakeet’s market insight technology analyzes the organic search landscape to reveal which brands are winning consumer attention. Discover the winners in the retail industry and how they achieve success.

Retail Products

Market Segment:


Today’s consumers are doing research and discovering trends online long before they make a purchase. Brands must connect with consumers early to earn attention, trust, and ultimately, their business.

  • Five of the top ten market share leaders are publishers.
  • The top three winning brands own more than 25% of the total market share.
  • Market leaders share valuable, long-form content on their owned websites.

Don’t be

Large marketplaces with a variety of products and services are beating smaller brands and publishers.

Win Consumer

Brands that provide valuable and informative content win consumer attention and market share.


Websites that win the most organic market share share valuable and diverse content.

See Who’s Winning In Your Industry

Request a customized Google market share report

  • See which brands capture the most attention
  • Get insights for your performance marketing strategy
  • Discover highlighted opportunities for growth
Request Your Analysis

Our Approach

Consumers are searching for answers

Before consumers invest in products, they turn to search engines to research and learn about their options. That’s why we use consumer search data to inform and differentiate our approach.

We use proprietary technology to understand what your customers are looking for in real time, allowing brands to create targeted content assets that provide real solutions to real problems.

Consumers are searching for answers Icon

Show up when it matters

Many retail brands make the mistake of lacking valuable content resources. Establishing trust through a brand’s owned assets is crucial in today’s competitive market. This upstream connection to the audience leads to brand affinity, loyalty, and repeat business.

OAO | Affinity Loyalty Sales
Terakeet Leadership

Ready to take action?

Let's Talk