About Terakeet
Terakeet controls online reputation and visibility for global brands. We proactively build, protect, and repair client narratives across AI platforms and organic search using patented technology and decades of expertise.
Terakeet Is Reimagining Brand Visibility in an AI Era
Terakeet was launched in 2001 by Mac Cummings and Pat Danial with a vision to help customers better navigate and control their online presence. Over the years, we have adapted our strategies to meet the ever-changing digital landscape for all of our clients. Today, brands need a new digital strategy to gain customer trust.
At Terakeet, we optimize the unique constellation of assets that shapes your visibility in organic and AI search, utilizing the latest Generative Engine Optimization (GEO) strategies. We are the reputation operating system within your brand’s digital ecosystem.We help organizations strengthen and safeguard their digital presence, navigate AI-driven changes, and build a future-ready approach to online visibility and growth while driving lasting brand value.
Mission & Purpose
Terakeet safeguards and strengthens brand reputation to build lasting trust and connections with audiences that matter most.
Terakeet Values
Terakeet is passionate about delivering results to all of our clients. Our work is driven by a deep commitment to upholding our five core values of teamwork, grit, excellence, partnership, and impact. We embody these values in all aspects and are dedicated to only producing work that drives lasting results.
Teamwork
We believe in having each other’s backs.
Cultural principle:
Grit
We believe our underdog mentality gives us an edge.
Cultural principle:
Excellence
We believe we have something to prove to ourselves and the world.
Cultural principle:
Partnership
We believe transparency and accountability build trust.
Cultural principle:
Impact
We believe data-driven insights unlock best-in-class user experience.
Cultural principle:
“At Terakeet, we’re laser-focused on helping the world’s largest brands connect more authentically with their audiences. After decades in business, our experts know what it takes to protect reputations, strengthen stakeholder confidence, and build lasting legacies in high-stakes digital environments. The outcomes we deliver are the foundation of long-term partnerships that allow us to truly operate as one team with our customers.”
Mac Cummings
CEO & Co-Founder
Community
Terakeet uses creativity, innovation, and drive to impact the world around us. We partner with several nonprofit organizations to support and strengthen our communities, including The Leukemia & Lymphoma Society and Boys & Girls Clubs. We also launched our own nonprofit organization, Cause for the Cuse, which supports students at Syracuse city schools.
“Every day, I feel like I’m learning something new and also being able to instill my own knowledge on others. Innovation and idea generation are so widely accepted around here. From the Senior Leadership Team, down to a person that just stepped foot into Terakeet, everyone can make an impact!”
Brenna Bastian
Vice President of Talent Acquisition
Join the Terakeet Team
Strategically minded, creative, and innovative? Looking for a remote-first environment and a career with room to grow? We want to hear from you.
Explore Terakeet Careers