MacLaren Cummings Headshot

MacLaren Cummings

Chief Executive Officer & Co-Founder

MacLaren “Mac” Cummings has served as Terakeet’s Co-Founder and Chief Executive Officer for more than 20 years. As CEO, Mac has led Terakeet to become one of the fastest-growing enterprise marketing technology companies in the country.

Before founding Terakeet, Mac’s entrepreneurial journey began while working towards his bachelor’s degree at Cornell University. During his sophomore year at Cornell, Mac launched a company called Mindshark Software and Consulting from his dorm room. Mac leveraged the growing demand for consulting during the dot-com era, and helped the company launch a financial search engine. During his tenure at Mindshark, Mac successfully signed software agreements with Forbes, Money Magazine, Seibert Financial, and General Electric.

In 2001, Mac next co-founded Terakeet with business partner, Patrick Danial. Two decades later, Mac’s leadership has driven the organization to record revenue and employment numbers. He continues to oversee Terakeet’s overall strategy and empower company employees. As a result, Terakeet has become the go-to partner for Fortune 1000s brands, and one of the fastest-growing companies in the country – employing more than 400 people nationally.

Following successful online political fundraising campaigns led by Mac in the early 2000s, Terakeet was hired by Obama for America to support Senator Barack Obama’s 2008 presidential campaign. Mac and Terakeet worked with 40 content writers at Obama for America headquarters in Chicago, IL, to grow the candidate’s internet presence and drive millions of dollars in online micro-donations. Terakeet continued its engagement with Obama in 2012, acting as an exclusive provider of search engine optimization for the campaign and helping the president secure his second term.

In 2021, Mac Cummings was named one of Glassdoor’s Top CEOs, and was the top New York State CEO for small and medium-sized companies. He received this award by garnering a 98% approval rating from Terakeet employees. Under his leadership, the company has received several awards and recognitions, including:

Mac is also a passionate and engaged member of the Central New York community. He supports students in the Syracuse area through several organizations, including Cause for the Cuse (a non-profit founded and run by Terakeet employees) and The Boys and Girls Clubs of Syracuse. Mac was also a member of the Manlius Pebble Hill School Alumni Board for several years and was the youngest person ever named to the esteemed Cornell Entrepreneurship Board, as well as the CenterState CEO board (formerly MDA).

Mac Cummings is a founding shareholder in BeerBoard, a technology company that measures and adjusts the flow of draft beer from the keg to the tap and reconciles it with point-of-sale (POS) systems. Customers include Buffalo Wild Wings, Hooters, Guinness, Heineken, and hundreds of locations across the US.

Patrick Danial Headshot

Patrick Danial

Chief Technology Officer & Co-Founder

Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.

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Mark Kennedy, President of Terakeet

Mark Kennedy


Mark Kennedy comes to Terakeet with more than 25 years' experience in business leadership. He leads the company’s enterprise strategy, development, and top-line growth.

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Lynn Fraas Headshot

Lynn Fraas

Chief People Officer

Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.

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Ralph Torrillo

Chief Risk & Compliance Officer

Ralph Torrillo is one of Terakeet’s longest-tenured employees and is responsible for ensuring the company’s risk and compliance posture meets the demands of Fortune 500 and enterprise-scale customers.

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Shannon Reedy Headshot

Shannon Reedy

Chief Revenue Officer

Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.

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Kimberly Heffernan

Chief Financial Officer

Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.

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Chris Loman

Chief Delivery Officer

Chris Loman leads Terakeet’s multidisciplinary client delivery team. In addition to guiding the execution of products and services, he is responsible for managing delivery processes, customer satisfaction, and overall efficiency.

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Terakeet leadership discussing why they love working at Terakeet. From left to right, Lynn Fraas, Shannon Reedy, Patrick Danial

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