MacLaren Cummings
Chief Executive Officer & Co-Founder
Mac Cummings is the Co-Founder and Chief Executive Officer of Terakeet, where he has led the company to become the Reputation Operating System for global enterprises.
Mac’s entrepreneurial journey began in his Cornell University dorm room, where he launched Mindshark Software and Consulting. Amidst growing demand during the dot-com era, he signed software agreements with Forbes, Seibert Financial, and General Electric, and helped the company build a financial search engine.
In 2001, Mac co-founded Terakeet with Patrick Danial. Through Mac’s leadership and commitment to employee empowerment, he has helped Terakeet become the leading partner for brands and executives looking to manage how they are seen and discovered across search engines and generative AI platforms.
Over 30 years in business, Mac has been recognized as an impactful business leader by several award programs and publications, including Ernst & Young’s Entrepreneur Of The Year® award, and Glassdoor’s Top CEOs.
Under his leadership, the company has received several awards and recognitions, including:
- Inc.’s Best Places to Work
- Fortune’s Best Places to Work in New York
- Glassdoor’s Best Places to Work
- Great Place to Work Certified (since 2017)
- MarCom Digital Media: Organic Search Performance Platinum Winner
- TITAN: Digital Media, Marketing, and Innovation categories
- Digiday: Most Innovative Culture
- American Business Awards: Company of the Year (Advertising, Marketing, and Public Relations)
- Built In: Best Workplaces
Beyond Terakeet, Mac is a passionate supporter of the Central New York community, contributing to organizations like Cause for the ‘Cuse and The Boys and Girls Clubs of Syracuse, and serving on boards such as the Manlius Pebble Hill School Alumni Board and CenterState CEO.
He is also a founding shareholder in BeerBoard, a technology company optimizing draft beer management for brands like Buffalo Wild Wings, Hooters, Guinness, and Heineken.
