Industry Opportunity Report

Business Technology

Owned asset optimization (OAO) represents a significant business opportunity for business technology brands to educate consumers as they seek solutions to complex problems.

Who is winning in your industry?

Terakeet’s market insight technology analyzes the organic search landscape to reveal which brands are winning consumer attention. Discover the winners in the business technology industry and how they achieve success.

Business Technology

Market Segment:

Cloud Services

For businesses, selecting cloud management services can carry significant long-term impacts. Business technology brands need to lead with education, and engage with business leaders about the challenges they face to build a foundation of trust.

  • The winning technology brand is beating out tech giants like Google and Microsoft by providing a resource center that addresses audience problems.
  • The top five leading brands all have robust content hubs built on their owned assets.

Software Development & Deployment

Navigating the realm of software development and deployment technology can be daunting for businesses. Technology brands need to lead with education and engage with business leaders about the challenges they face to earn trust.

  • The top three leading brands all have robust content hubs that provide tools, guides, and certifications.
  • Kubernetes has 5X more market share than Google, even though Google ranks for twice as many terms, showing that Kubernetes is better at meeting consumer needs.

Data Management & Security

Safeguarding and managing data effectively is a paramount concern for today’s data-driven landscape. Data management & security providers must educate and engage with businesses to protect and optimize their data assets.

  • Google leads all other brands in market share by providing a variety of content resources.
  • The top three leading brands all have robust content hubs built on their websites.
  • This sector represents a large opportunity for business technology brands, with hundreds of thousands of monthly searches.

Don’t be

Tech giants win the majority of these segments, but in some cases are beaten out by smaller brands that better meet consumer needs.

Win Consumer

Leading business technology brands are winning due to an investment in content strategy within their owned assets.


Winning business technology brands provide consumers with a variety of valuable content, guides, and certifications.

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Our Approach

Consumers are searching for answers

Business leaders need to count on technology companies to protect the integrity of their data. Before they decide on a partner, leaders turn to search engines to learn about their options. That’s why we use consumer search data to inform and differentiate our approach.

We use proprietary technology to understand what your customers are looking for in real time, allowing brands to create targeted content assets that provide real solutions to real problems.

Consumers are searching for answers Icon

Show up when it matters

Many technology institutions make the mistake of building the content they think they need, without understanding consumer needs and intent. Establishing trust through a brand’s owned assets is crucial in today’s competitive market. This upstream connection to the audience leads to brand affinity, loyalty, and repeat business.

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