For businesses, selecting cloud management services can carry significant long-term impacts. Business technology brands need to lead with education, and engage with business leaders about the challenges they face to build a foundation of trust.
- The winning technology brand is beating out tech giants like Google and Microsoft by providing a resource center that addresses audience problems.
- The top five leading brands all have robust content hubs built on their owned assets.
Software Development & Deployment
Navigating the realm of software development and deployment technology can be daunting for businesses. Technology brands need to lead with education and engage with business leaders about the challenges they face to earn trust.
- The top three leading brands all have robust content hubs that provide tools, guides, and certifications.
- Kubernetes has 5X more market share than Google, even though Google ranks for twice as many terms, showing that Kubernetes is better at meeting consumer needs.
Data Management & Security
Safeguarding and managing data effectively is a paramount concern for today’s data-driven landscape. Data management & security providers must educate and engage with businesses to protect and optimize their data assets.
- Google leads all other brands in market share by providing a variety of content resources.
- The top three leading brands all have robust content hubs built on their websites.
- This sector represents a large opportunity for business technology brands, with hundreds of thousands of monthly searches.