Industry Opportunity Report

Legal Services

Owned asset optimization (OAO) represents a significant business opportunity for law firms and legal practitioners that participate in intricate and highly consequential cases.

Who is winning in your industry?

Terakeet’s market insight technology analyzes the organic search landscape to reveal which brands are winning consumer attention. Discover which legal practitioners and firms are winning and how they achieve success.

Legal Services

Market Segment:

Personal Injury

Navigating the legal system is daunting for personal injury victims and families, and finding an attorney to rely on is crucial. Law firms need to connect with potential clients early based on expertise and trust.

  • Leading law firms share multimedia content including blog posts and videos.
  • Market leaders share educational, longform content and on their owned websites.
  • Seven out of ten market share leaders are publishers or government websites.

Mass Torts

The complexities of the legal system can be overwhelming for victims. Many don’t even know they are eligible to file a lawsuit. Law firms must proactively connect with potential claimants to establish expertise and trust.

  • The top ten market leaders are all content publishers or government websites.
  • Two of the top five market leaders are content hubs owned by law firms.
  • Market leaders share multimedia content designed to provide value to victims.

Don’t be

Publishers and government websites control a majority of the market share, beating out traditional legal practitioners and firms.

Win Consumer

Leading law firms are winning due to an investment in content strategy within their owned assets, like brand domains.


Winning legal service providers focus on educating consumers with a variety of valuable, informative content that demonstrates expertise.

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Our Approach

Victims are searching for answers

Individuals and their families need to lean on legal experts during life’s toughest moments. Before they decide on an attorney, individuals often turn to search engines to learn about their options. That’s why we use consumer search data to inform and differentiate our approach.

We use proprietary technology to understand what potential claimants are looking for in real time, allowing brands to understand their needs and create targeted content assets that provide real solutions.

Consumers are searching for answers Icon

Show up when it matters

Many law firms and legal institutions make the mistake of lacking valuable, robust content resources. Establishing trust through a brand’s owned assets is crucial in today’s competitive market. This upstream connection to the audience leads to brand affinity and loyalty.

OAO | Affinity Loyalty Sales
Terakeet Leadership

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