OAO Resources

Learn How to Execute Your OAO Business Strategy

Access this collection of OAO resources for category-leading insights and actionable guides. Our articles, case studies, and industry reports provide the knowledge you need to get started.

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What is OAO?

Jan 11, 2023

Owned asset optimization is a new approach to marketing that maximizes the impact of digital assets brands own and control. Learn how OAO is revolutionizing consumer connection and helping brands unlock the potential of all their marketing channels.

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Strategic Marketing Guides and Research

Our team of experts is at the cutting edge of marketing, developing unique research and industry-leading forecasting. Our guides and reports give you an inside look at how OAO can transform your approach to customer connection.

Industry Reports

Take a deeper look at your industry’s digital landscape and learn how an investment in OAO can connect you to consumers at pivotal moments.

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Industry Report

Insurance
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Industry Report

Beauty
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Industry Report

Personal Finance
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Industry Report

Pharmaceutical

Templates and Downloads

Our suite of downloadable checklists, plans, and roadmaps provide a wealth of knowledge for marketing professionals at all levels.

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On-Page SEO Checklist
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Buyer Persona
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Content Audit
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Content Brief
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Editorial Calendar
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Empathy Map
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Journey Map
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Topic Clusters

FAQs

What is OAO?

Owned asset optimization (OAO) is a business strategy that maximizes the impact of digital assets that brands own. The process includes using consumer behavior insights to align messaging across a brand’s network of assets.

The ultimate goal of OAO is to build authentic customer relationships to achieve long-term brand growth.

What is an
owned
asset?

Owned assets are digital brand properties that companies have complete creative and technical control over. They are the foundation on which your OAO strategy is built.

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Corporate website

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Publishing platforms you own

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Company values and mission

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Tools and downloads

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What We Do

Unlock instant access to 25+ digital marketing resources and the OAO 101 introductory email course to kick start your strategy.