Kim Heffernan Headshot

Kimberly Heffernan

Chief Financial Officer

Kimberly Heffernan joined Terakeet in the Spring of 2014 to develop and lead the accounting and finance function at Terakeet. Her primary responsibilities include managing company financial accounting and reporting, inclusive of audit and tax compliance. She is also responsible for forecasting and budgeting, and profitability analysis.

Prior to joining Terakeet, Kimberly worked as a Senior Audit Associate at Dermody, Burke & Brown CPA’s LLC, where she also became a licensed Certified Public Accountant. She developed a strong understanding of accounting and auditing standards and applied her knowledge of GAAP, unique and specialized accounting principles to a variety of clientele.

Thanks to her dad’s military career, Kimberly moved around a lot prior to her family settling in Syracuse while she was in elementary school. A very active upbringing involved a lot of sports, revolving mainly around soccer and lacrosse. Eventually recruited to play Division 1 Lacrosse, Kimberly attended St. Bonaventure University. She graduated with her Bachelor’s of Business Administration in Accounting, before moving to Pittsburgh to attend (rival A-10) Duquesne University, where she received her Master’s in Accountancy with a concentration in forensic accounting. Missing Syracuse, she moved back to the area to work in public accounting and obtain her CPA license.

Kimberly and her husband spend most of their personal time and attention on their two young daughters and love every minute of it.

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MacLaren Cummings

Chief Executive Officer & Co-Founder

MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.

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Patrick Danial

Chief Technology Officer & Co-Founder

Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.

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Mark Kennedy, President of Terakeet

Mark Kennedy


Mark Kennedy comes to Terakeet with more than 25 years' experience in business leadership. He leads the company’s enterprise strategy, development, and top-line growth.

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David Minifie

Chief Marketing Officer

Dave Minifie, Terakeet’s CMO, draws from two decades at industry leaders like Procter & Gamble and Centene, shaping global marketing to redefine Terakeet's brand prominence and drive expansion.

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Lynn Fraas

Chief People Officer

Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.

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Shannon Reedy Headshot

Shannon Reedy

Chief Brand Officer

Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.

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Diana Comerford

Chief Digital and Transformation Officer

Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.

Jennie Kim, CCO Headshot image

Jennie Kim

Chief Client Officer

Jennie Kim spearheads Terakeet's Client Success team, leveraging decades of experience to drive unparalleled partnership success through teamwork and innovation.

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Patrick Chism

Chief Delivery Officer

Patrick Chism leads Terakeet’s multidisciplinary client delivery team. He guides the execution of products and services, and is responsible for managing delivery processes, customer satisfaction, and overall efficiency.

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Terakeet leadership discussing why they love working at Terakeet. From left to right, Lynn Fraas, Shannon Reedy, Patrick Danial

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