Kimberly Heffernan
Chief Financial Officer
Kimberly Heffernan joined Terakeet in the Spring of 2014 to develop and lead the accounting and finance function at Terakeet. Her primary responsibilities include managing company financial accounting and reporting, inclusive of audit and tax compliance. She is also responsible for forecasting and budgeting, and profitability analysis.
Prior to joining Terakeet, Kimberly worked as a Senior Audit Associate at Dermody, Burke & Brown CPA’s LLC, where she also became a licensed Certified Public Accountant. She developed a strong understanding of accounting and auditing standards and applied her knowledge of GAAP, unique and specialized accounting principles to a variety of clientele.
Thanks to her dad’s military career, Kimberly moved around a lot prior to her family settling in Syracuse while she was in elementary school. A very active upbringing involved a lot of sports, revolving mainly around soccer and lacrosse. Eventually recruited to play Division 1 Lacrosse, Kimberly attended St. Bonaventure University. She graduated with her Bachelor’s of Business Administration in Accounting, before moving to Pittsburgh to attend (rival A-10) Duquesne University, where she received her Master’s in Accountancy with a concentration in forensic accounting. Missing Syracuse, she moved back to the area to work in public accounting and obtain her CPA license.
Kimberly and her husband spend most of their personal time and attention on their two young daughters and love every minute of it.
MacLaren Cummings
Chief Executive Officer & Co-Founder
MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.
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Patrick Danial
Chief Technology Officer & Co-Founder
Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.
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David Minifie
Chief Marketing Officer
Dave Minifie, Terakeet’s CMO, draws from two decades at industry leaders like Procter & Gamble and Centene, shaping global marketing to redefine Terakeet's brand prominence and drive expansion.
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Lynn Fraas
Chief People Officer
Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.
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Shannon Reedy
Chief Brand Officer
Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.
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Diana Comerford
Chief Digital and Transformation Officer
Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.
Jennie Kim
Chief Client Officer
Jennie Kim spearheads Terakeet's Client Success team, leveraging decades of experience to drive unparalleled partnership success through teamwork and innovation.
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Patrick Chism
Chief Delivery Officer
Patrick Chism leads Terakeet’s multidisciplinary client delivery team. He guides the execution of products and services, and is responsible for managing delivery processes, customer satisfaction, and overall efficiency.
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