Dave Minifie Leadership headshot

David Minifie

Chief Marketing Officer

Dave Minifie serves as Terakeet’s inaugural Chief Marketing Officer. With over 25 years of experience, Dave’s focus is to continue to guide our organization toward market-beating performance outcomes.

Empowering excellence

As CMO, Minifie assumes a pivotal role in steering and executing Terakeet’s global marketing strategies. His mandate includes cultivating brand awareness, expanding market reach, and solidifying Terakeet’s position as an industry luminary.

A seasoned executive, Dave’s leadership prowess is underscored by his dedication to driving transformative growth.

Before Terakeet

Prior to joining Terakeet, Dave spent over a decade at Procter & Gamble learning the craft of brand management from the company that invented the discipline and honing his experience in strategic leadership. In his first role, he developed the Charmin Restroom Rejuvenation program, which the brand executed from 2000 through 2017. In his final position at the company, he led the turnaround of the North America Eukanuba pet food business.

Dave then became Centene Corporation’s first Chief Marketing Officer in 2012 in preparation for the implementation of the Affordable Care Act. He helped professionalize the company’s marketing programs and capabilities and later added responsibilities as the first Chief Experience Officer. Over his nine-year tenure, the company grew revenues from $5B to over $100B.

A former U.S. Marine and Naval Academy graduate, Dave resides in Annapolis, MD, with his wife and two dogs. Their daughter serves her community as a teacher in the Teach for America program, and their son through military service.

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MacLaren Cummings

Chief Executive Officer & Co-Founder

MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.

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Patrick Danial

Chief Technology Officer & Co-Founder

Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.

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Mark Kennedy, President of Terakeet

Mark Kennedy


Mark Kennedy comes to Terakeet with more than 25 years' experience in business leadership. He leads the company’s enterprise strategy, development, and top-line growth.

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Lynn Fraas

Chief People Officer

Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.

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Shannon Reedy Headshot

Shannon Reedy

Chief Brand Officer

Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.

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Kimberly Heffernan

Chief Financial Officer

Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.

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Diana Comerford

Chief Digital and Transformation Officer

Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.

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Jennie Kim

Chief Client Officer

Jennie Kim spearheads Terakeet's Client Success team, leveraging decades of experience to drive unparalleled partnership success through teamwork and innovation.

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Patrick Chism

Chief Delivery Officer

Patrick Chism leads Terakeet’s multidisciplinary client delivery team. He guides the execution of products and services, and is responsible for managing delivery processes, customer satisfaction, and overall efficiency.

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Terakeet leadership discussing why they love working at Terakeet. From left to right, Lynn Fraas, Shannon Reedy, Patrick Danial

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