
Patrick Danial
Chief Technology Officer & Co-Founder
Patrick Danial is the Co-Founder and Chief Technology Officer of Terakeet. As a teenager he built, owned and operated one of the first web hosting and colocation companies in New York State and brokered high-volume, high-dollar advertising and traffic deals before structured display campaigns and Internet marketing companies became mainstream. He has since developed a wide array of software and technology-based platforms for a roster of multinational clients.
Since co-founding Terakeet in 2001, Patrick has guided the company’s product vision and innovation, co-leading the company’s growth from dorm-room startup into a global Enterprise Optimization and Influencer Marketing technology firm. His leadership and innovation — as well as his eagerness to get his hands dirty with product prototyping himself — have shaped Terakeet’s unique approach to enterprise SEO and guided the creation of a supporting suite of proprietary, best-in-class software applications. These include Chorus, an enterprise SEO platform with unmatched publisher discovery and outreach workflow capabilities; Carina, a competitive backlink analysis and keyword research tool; and Perlu, the world’s first influencer community and collaboration platform that launched in the Summer of 2018 and was sold to Publicis Groupe in 2023.
Patrick Danial and his wife, Jessica, spend time outside their careers pursuing their shared passion for arts and education philanthropy. Most recently, they’ve been focused on the development of the Danial Family Education Center at Syracuse’s Everson Museum of Art, which opened in the Summer of 2018. He lives in Skaneateles, NY with Jessica and their two children.

MacLaren Cummings
Chief Executive Officer & Co-Founder
MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.
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Mark Kennedy
President
Mark Kennedy comes to Terakeet with more than 25 years' experience in business leadership. He leads the company’s enterprise strategy, development, and top-line growth.
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Lynn Fraas
Chief People Officer
Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.
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Ralph Torrillo
Chief Risk & Compliance Officer
Ralph Torrillo is one of Terakeet’s longest-tenured employees and is responsible for ensuring the company’s risk and compliance posture meets the demands of Fortune 500 and enterprise-scale customers.
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Shannon Reedy
Chief Revenue Officer
Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.
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Kimberly Heffernan
Chief Financial Officer
Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.
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Chris Loman
Chief Delivery Officer
Chris Loman leads Terakeet’s multidisciplinary client delivery team. In addition to guiding the execution of products and services, he is responsible for managing delivery processes, customer satisfaction, and overall efficiency.
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