Patrick Danial Headshot

Patrick Danial

Chief Technology Officer & Co-Founder

Patrick Danial is the Co-Founder and Chief Technology Officer of Terakeet. Since co-founding Terakeet in 2001, Patrick has guided the company’s product vision and innovation, co-leading the company’s growth from dorm-room startup to global enterprise marketing partner. 

As a teenager he built, owned and operated one of the first web hosting and colocation companies in New York State and brokered high-volume advertising and traffic deals before structured display campaigns and Internet marketing companies became mainstream. He has since developed a wide array of software and technology-based platforms for a roster of multinational clients.

At Terakeet, his leadership and innovation — and continued passion for product prototyping — have shaped Terakeet’s unique approach to owned asset optimization (OAO) and guided the creation and evolution of a supporting suite of proprietary, best-in-class software applications. 

Under his leadership, the company has received several awards and recognitions, including:

Inc.’s Best Places to Work (2021)

Fortune’s Best Places to Work in New York (2021)

Great Place to Work Certified (since 2017)

MarCom Digital Media: Organic Search Performance Platinum Winner (2022, 2023)

TITAN: Digital Media, Marketing, and Innovation categories (2021–2023)

Patrick’s expertise as a leader, innovator, and marketer has supported his efforts in professional mentorship and has been cited by several publications, including Entrepreneur Magazine and MediaPost.

Patrick is also passionate about giving back to the Central New York community where he and Mac Cummings built Terakeet. He supports local students in the Syracuse area through several organizations, including Cause for the Cuse (a non-profit founded and run by Terakeet employees) and The Boys and Girls Clubs of Syracuse.

Patrick and his wife, Jessica, also spend time outside their careers pursuing their shared passion for arts and education philanthropy. Recently, they’ve been focused on the development of the Danial Family Education Center at Syracuse’s Everson Museum of Art. They also support LightWork’s’s non-profit work with photographers and artists.

He lives in New York City with Jessica and their two children.

MacLaren Cummings Headshot

MacLaren Cummings

Chief Executive Officer & Co-Founder

MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.

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Mark Kennedy, President of Terakeet

Mark Kennedy


Mark Kennedy comes to Terakeet with more than 25 years' experience in business leadership. He leads the company’s enterprise strategy, development, and top-line growth.

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David Minifie

Chief Marketing Officer

Dave Minifie, Terakeet’s CMO, draws from two decades at industry leaders like Procter & Gamble and Centene, shaping global marketing to redefine Terakeet's brand prominence and drive expansion.

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Lynn Fraas Headshot

Lynn Fraas

Chief People Officer

Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.

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Shannon Reedy

Chief Brand Officer

Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.

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Kimberly Heffernan

Chief Financial Officer

Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.

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Diana Comerford

Chief Digital and Transformation Officer

Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.

Jennie Kim, CCO Headshot image

Jennie Kim

Chief Client Officer

Jennie Kim spearheads Terakeet's Client Success team, leveraging decades of experience to drive unparalleled partnership success through teamwork and innovation.

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Patrick Chism headshot

Patrick Chism

Chief Delivery Officer

Patrick Chism leads Terakeet’s multidisciplinary client delivery team. He guides the execution of products and services, and is responsible for managing delivery processes, customer satisfaction, and overall efficiency.

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Terakeet leadership discussing why they love working at Terakeet. From left to right, Lynn Fraas, Shannon Reedy, Patrick Danial

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