Patrick Danial
Chief Technology Officer & Co-Founder
Patrick Danial is the Co-Founder and Chief Technology Officer of Terakeet. Since co-founding Terakeet in 2001, Patrick has guided the company’s product vision and innovation, co-leading the company’s growth from dorm-room startup to global enterprise marketing partner.
As a teenager he built, owned and operated one of the first web hosting and colocation companies in New York State and brokered high-volume advertising and traffic deals before structured display campaigns and Internet marketing companies became mainstream. He has since developed a wide array of software and technology-based platforms for a roster of multinational clients.
At Terakeet, his leadership and innovation — and continued passion for product prototyping — have shaped Terakeet’s unique approach to owned asset optimization (OAO) and guided the creation and evolution of a supporting suite of proprietary, best-in-class software applications.
Under his leadership, the company has received several awards and recognitions, including:
Inc.’s Best Places to Work (2021)
Fortune’s Best Places to Work in New York (2021)
Great Place to Work Certified (since 2017)
MarCom Digital Media: Organic Search Performance Platinum Winner (2022, 2023)
TITAN: Digital Media, Marketing, and Innovation categories (2021–2023)
Patrick’s expertise as a leader, innovator, and marketer has supported his efforts in professional mentorship and has been cited by several publications, including Entrepreneur Magazine and MediaPost.
Patrick is also passionate about giving back to the Central New York community where he and Mac Cummings built Terakeet. He supports local students in the Syracuse area through several organizations, including Cause for the Cuse (a non-profit founded and run by Terakeet employees) and The Boys and Girls Clubs of Syracuse.
Patrick and his wife, Jessica, also spend time outside their careers pursuing their shared passion for arts and education philanthropy. Recently, they’ve been focused on the development of the Danial Family Education Center at Syracuse’s Everson Museum of Art. They also support LightWork’s’s non-profit work with photographers and artists.
He lives in New York City with Jessica and their two children.
MacLaren Cummings
Chief Executive Officer & Co-Founder
MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.
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David Minifie
Fractional Chief Marketing Officer
Dave Minifie, Terakeet’s Fractional CMO, draws from two decades at industry leaders like Procter & Gamble and Centene, shaping global marketing to redefine Terakeet's brand prominence and drive expansion.
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Lynn Fraas
Chief People Officer
Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.
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Shannon Reedy
Chief Brand Officer
Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.
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Kimberly Heffernan
Chief Financial Officer
Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.
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Diana Comerford
Chief Digital and Transformation Officer
Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.
