David Minifie

Dave Minifie serves as Terakeet’s fractional Chief Marketing Officer. With over 25 years of experience, Dave’s focus is to continue to guide our organization toward market-beating performance outcomes.

Empowering excellence

As fractional CMO, Minifie assumes a pivotal role in steering and executing Terakeet’s global marketing strategies. His mandate includes cultivating brand awareness, expanding market reach, and solidifying Terakeet’s position as an industry luminary.

A seasoned executive, Dave’s leadership prowess is underscored by his dedication to driving transformative growth.

Before Terakeet

Prior to joining Terakeet, Dave spent over a decade at Procter & Gamble learning the craft of brand management from the company that invented the discipline and honing his experience in strategic leadership. In his first role, he developed the Charmin Restroom Rejuvenation program, which the brand executed from 2000 through 2017. In his final position at the company, he led the turnaround of the North America Eukanuba pet food business.

Dave then became Centene Corporation’s first Chief Marketing Officer in 2012 in preparation for the implementation of the Affordable Care Act. He helped professionalize the company’s marketing programs and capabilities and later added responsibilities as the first Chief Experience Officer. Over his nine-year tenure, the company grew revenues from $5B to over $100B.

A former U.S. Marine and Naval Academy graduate, Dave resides in Annapolis, MD, with his wife and two dogs. Their daughter serves her community as a teacher in the Teach for America program, and their son through military service.