Target Your Audience

Learn how your customers think, feel and search for solutions to their problems, and how to target the right audience for each strategy.

customer centric

How Brands Can Build Customer-Centric Marketing Strategies

Nov 29, 2022

Read Article
consumer behavior

Consumer Behavior and How to Influence It

Nov 8, 2022

Read Article
content audit

How to Do a Content Audit (5-Step Guide + Template)

Aug 23, 2022

Read Article
icon depicting binoculars

Looking for more?

Sign up for in-depth research into how leading brands are winning with OAO.

b2b content marketing

Strategic B2B Content Marketing: How-to Guide for 2022

Jul 26, 2022

Read Article
full-funnel colorful lights

What Is Full-Funnel Marketing? (How to Build a Strategy)

Jul 19, 2022

Read Article
attraction marketing

What Is Attraction Marketing? (And Why Big Brands Need It)

Apr 15, 2022

Read Article
buyer persona

How to Create a Better Buyer Persona [Free Template]

Jan 7, 2022

Read Article
types of content marketing

13 Types of Content Marketing Formats You Need to Use Now

Nov 5, 2021

Read Article
content marketing

What is Content Marketing? The Definitive Guide

Oct 28, 2021

Read Article
content distribution

What is Content Distribution? The Strategic Guide for 2022

Oct 22, 2021

Read Article
empathy map

Empathy Map – Understand Your Users with Design Thinking

Sep 23, 2021

Read Article
Photo of Terakeet leadership, from right to left (Patrick Danial, Shannon Reedy, Chris Loman, Ralph Torrillo)

Learn how Terakeet’s OAO approach connects you to consumers

What We Do