- The SEO community on Twitter can help you learn more about search and build your personal SEO brand.
- Look beyond the biggest names with the most follows, and seek out voices that provide the most value.
- Don’t lurk, engage. There are no dumb questions, and the best way to learn is to ask why.
What the heck are shout-outs?
Terakeet has a unique company culture centered around five core values: integrity, entrepreneurship, invention, sustainable value, and rapid response.
What I love about these values, is that they aren’t just a page in a brand book. They live within each employee. These values guide our hiring decisions, drive our delivery methodology, and fuel business growth — for both individuals as well as the company.
But here’s the best part:
We keep our core values front and center by honoring them at our company-wide meeting every Friday through something we call shout-outs. This is an opportunity for anyone to recognize a peer within the company who demonstrated one of our core values throughout the week.
Shout-outs are organic, sincere, and sometimes spark happy tears. Being told you’re appreciated in front of more than 300 people — including our co-founders and company president — is pretty cool. It brings meaning to what we do and makes the challenges we all face in search engine optimization (SEO) worth tackling.
Traditionally, I only shout out other Terakeet employees. But, I wanted to break that mold and personally recognize a group of SEOs on Twitter who have given me much more than I’ve given them. In my opinion, everyone on this list has demonstrated at least one of our core values, especially entrepreneurship and invention (I’m looking at you Pythonistas).
Here’s just a handful of the more memorable topics we recently discussed:
- Most SEOs struggle with imposter syndrome at some point.
- It’s incredibly difficult to be a minority in the SEO industry.
- There are so many supportive communities for mentoring.
- Everyone’s an expert at something, and nobody knows everything.
How this SEO Twitter list came together
I started actively participating in SEO Twitter discussions in late 2020, and I immediately found an incredibly supportive community. There was a ton of knowledge sharing happening in the digital fabric of social media that I’d been missing out on, including podcasts, interviews, Twitter chats, and mentoring within supportive groups like Women in Tech SEO.
The more I connected with SEOs on Twitter, the more I wanted to recognize individuals for the value they were bringing to the community every day.
Then, SEJ published a massive list of 202 SEOs to follow on Twitter. Their list included some of the biggest names in search who helped build the industry into what it is today. And you should definitely follow everyone they mentioned.
But, it wasn’t the whole story.
There were so many search professionals who didn’t make their list, yet deserved recognition. So, I decided to write an extension of the SEJ list, and the response was extraordinary. What inspired me the most, is that people weren’t recommending themselves for my list, they were nominating their peers in true Terakeet shout-out style.
Armed with hundreds of names, I needed to make some tough decisions. I wanted a shorter list of around 50 folks with some personal anecdotes. So, here’s the methodology I used to build this list:
- Must tweet regularly and recently
- Must tweet about SEO frequently
- Must provide personal commentary, not just retweets
- Must not be on the 2021 SEJ list
I specifically did not use follower count as a filter for this list. If I get value from someone, and they meet the criteria above, they’re on my list.
Let’s get to it!
I love SEO because it’s predictable. You find problems, create a solution plan, optimize, tweak, and you know what will happen for the most part. I love that balance of science and art in SEO.”
Chima’s SEO journey started in 2017 while working in-house. She was fascinated with everything that went into ranking content and she wanted to know more. In 2019, Chima started tinkering with topic clusters as a content strategy and she’s been obsessed ever since. She currently builds topic clusters and writes long-form SEO content for her clients. I’ve followed Chima for a long time, and her Twitter feed is packed with value.
Chima tweets about topic clusters, long-form content, and content marketing.
There is no perfect solution to SEO. We can attack a problem from multiple ways and see very similar results. The challenge is never ending which makes our job exciting each day.”
Nick is the founder of Nick LeRoy Consulting. He’s been doing SEO for more than ten years, providing ROI-focused SEO services to mid-enterprise level clients. Nick also authors a weekly SEO newsletter called #SEOForLunch. It’s digestible (pun intended) and his personal commentary is a blast to read. check it out here!
Nick tweets about SEO, Football (Vikings), and smoking meat.
Daniel K. Cheung
I love SEO because it’s a never-ending puzzle that demands attention. Plus, there’s a large component of human psychology.”
Daniel K Cheung
Daniel’s SEO journey came out of necessity. He was a wedding photographer for almost 10 years, and he needed to figure out how to get his business in front of marrying couples. However, he didn’t become a professional SEO until recently. After being a business owner and living the freelancer lifestyle for so many years, Daniel wanted a dependable salary, so he reached out to an agency owner for a job.
Daniel tends to retweet SEO content more than compose tweets himself. However, he does share new episodes of Make SEO Simple Again — an inspiring podcast where he explores the personal stories behind SEOs, rather than talk shop. I absolutely love his podcast. If you enjoy stories about people and SEO, give it a listen!
SEO is problem solving on a daily basis. You get to work on something where the solution is constantly changing, or there could be more than one solution.”
Peter started in digital in 2011 as an Account Manager where he saw a lot of bad SEO. He switched to digital marketing in 2015, and he currently does the Tech SEO for one of Australia’s biggest companies.
Peter tweets about interesting SERP features, and he occasionally pesters Martin Splitt about Google’s rendering issues.
Optimization is not unique to SEO. We’re just the gear heads of the web marketing world. I love taking that raw diamond of a website and finding ways to make it shine.”
Greg has been involved in online community management, web design, web dev, web marketing, website flipping, and eCommerce SEO for 20 years. He was self-employed until three years ago when he switched to agency life.
Greg finds Twitter to be his most valuable SEO resource, so he’s very careful about who he follows. He only tweets about SEO.
SEO is problem solving with a competitive edge. What’s not to love?”
Stacey accidentally stumbled into SEO when she was freelancing as a copywriter. She decided to learn the basics and take a one year trainee role with an agency. Stacey fell in love with SEO and stayed with the agency for 10 years before she started her own consultancy.
Stacey tweets about SEO, productivity, and her children. If you’re lucky, you’ll also find some excellent photographs in her feed.
SEO is always changing. There’s always something new, and there are very few barriers to learning SEO. The community is also amazing, and I’m proud to call many of them friends.”
Geoff started in SEO through building websites and affiliate marketing before eventually taking an eCommerce role. Since then, he’s freelanced, worked with agencies, and joined in-house teams. Geoff currently does marketing for Sitebulb, an SEO auditing tool.
Geoff mostly tweets about SEO, including auditing. He uses Twitter to keep in touch with the SEO community and to see who’s doing good things.
Think about how real consumers use your client’s website. Your perspective might be clouded by best practice. SEO is not a one size fits all system.”
Miracle is Head of SEO at Erudite where she helps customers with organic search and conducts original research. She’s also a prominent voice in the SEO industry, speaking at events like Brighton SEO, and mentoring others.
Miracle tweets about technical SEO, her professional journey, and speaking at events. She often shares valuable insights which could help others in marketing.
SEO is something that is both easy and difficult, but it requires knowledge and understanding. While sometimes things are easy to spot, some things require digging. I love the challenge.”
Judith worked in search before Google existed (25 years). She began her journey by working out how search engines ranked things. Judith continued learning, researching, ranking sites, testing, and pushing limits. She’s taken penalties, recovered from them, and helped a lot of businesses excel.
Judith tweets about judging, news, AI, SEO, Chrome dev, jokes, silliness, and insanity.
Maria Amelie White
Maria focuses on the consumer behavior side of SEO. She has a PGCE in languages and MsC in psychology. Maria is currently the SEO Lead at Absolute Digital Media and a contributor at The Web Almanac. She also hosts the fortnightly Absolute Twitter Space Chat and is a charity volunteer at @BeMORE_charity.
Maria tweets about SEO, eCommerce, consumer behavior, user experience, digital PR, and backlinks.
The SEO community is very helpful, and I am very grateful for having been mentored and inspired by some amazing people such as Bill Slawski and Ammon Jones.”
Maria Amelie White
I love search engine optimization because it gives you access to one of the most reliable content distribution channels there is.”
Kameron got her start in marketing 10 years ago helping clients with Google penalties. This experience forged her passion for search-driven content strategies and using keywords as audience data, which she then took to Moz, Botify, and now Shopify, where she works as a content lead.
Kameron primarily tweets about how to write content for search.
SEO combines the creativity of online marketing with technical engineering. I love how SEO is always changing, best game of cat/mouse ever!”
John discovered SEO while building affiliate websites in 2005. That led to creating custom SEO tools while also consulting for large enterprise websites. John bounced between development roles, SEO work, and creating new tools. He’s now the Director of Software Engineering at iPullRank.
John tweets about new tech or APIs that relate to development, marketing, or SEO.
SEO is a wonderful combination of understanding every piece of the internet, while working with so many humans who specialize in all facets of it.”
Jess is a music addict, so her SEO journey began with creating fan websites. Back then, she built websites with Notepad + FTP. Later, Jess trained to become a front-end web developer and worked for agencies and tech companies before transitioning into marketing and SEO.
Jess tweets about SEO, technology, and music.
Lee has ten years of experience in technical SEO. He started his journey as a freelancer for a small web marketing agency, and he now owns an agency in Brighton focussing on ecommerce and enterprise SEO.
Lee tweets about custom Python scripts to automate SEO tasks, as well as eCommerce SEO.
I love problem solving, so technical SEO is a great fit. It’s such a versatile discipline too, being able to learn programming on the job is a big plus!”
Susan M. Staupe
I enjoy a good conversation about anything digital marketing and supporting others’ WINS! I stay away from tweets with drama. This is a drama-free zone!”
Susan M. Staupe
Susan started SEO in 2006 in an entry-level job, and she was hooked from day one. She was self-taught and worked her butt off to learn everything she could. Today, Susan is a Director of Digital Marketing with more than 15 years of experience.
Susan tweets about local SEO, tech SEO, social media marketing, and all sorts of tips and tricks to help move the needle.
I love taking things apart and putting them back together to make them stronger, faster, better. I am competitive and like to win, but also love to share and learn from others. SEO does all this.”
Jeff started as a web designer/developer in 1995 and moved into SEO twelve years later. He spent his entire career working in agencies. Then, in 2020 Jeff started working as a Sr. SEO Product Manager at Wirecutter/NY Times. Additionally, Jeff is the Founder/Mod for Reddit’s /r/TechSEO and the Co-Host on the Page 2 Podcast.
Jeff tweets about events, new podcast episodes, as well as his hobbies, including FPV, brewing beer, and drinking whiskey.
I love the challenge of trying to reverse-engineer Google’s algorithm and see what helps ranking. It’s like solving an ever-changing puzzle.”
Joy started working in local SEO in 2006, and she quickly became obsessed with helping small businesses get more traffic from Google. She’s the owner of the Local Search Forum, LocalU, and Sterling Sky, a local SEO agency in Canada & the USA. Joy also volunteers as a product expert on the Google My Business Forum.
Joy tweets about local SEO and Google My Business
I am never more at home then when trying to work out a complex problem for a client. Search is a proxy to who we are as humans, and it completely fascinates me.”
Jenny has been grinding in the search industry for 20 years, where she specializes in Tech SEO. She regularly speaks at events, and she’s written for almost every industry publication there is. In addition, for the last 10 years, Jenny has been an independent consultant helping midsize to enterprise businesses.
Jenny tweets about technical SEO, history, how search impacts life, as well as parenting, politics, and her crested gecko.
SEO is half art, half science, and I love the challenge of figuring out how to win.”
Bernard was forced into learning SEO while he was director of growth at a YCombinator startup (42Floors). From there, he took those learnings and started an SEO consulting company that helped brands like DoorDash, Compass, and AllTrails. He saw that folks were struggling with optimizing their content quality and launched Clearscope to help.
Bernard tweets about SEO evolution, including search intent, user engagement signals, and relevant content experiences. He also promotes Clearscope’s webinar series, which invites industry-leading guest speakers to chat about the intersection of SEO & content.
SEO scratches my creative itch. I love building phenomenal digital experiences, creating processes, and testing theories. Anyone who loves to ask “why” will love SEO.”
I was first exposed to SEO as a children’s book illustrator when I launched my first website 20 years ago. But, it wasn’t until 2014 that I decided to switch careers and join Terakeet. My favorite aspects of SEO involve dissecting the user journey to build content strategies.
I tweet about SEO strategy, content, and search news. I also frequently join SEO chats and share photos of my Japanese maple garden.
SEO challenges me every single minute of every day. I love that it’s continuously evolving and there’s always something new to learn and experiment with.”
Nitin is a product-led and data-informed SEO who started his career as a software developer. He led global SEO for some well-known brands, including trivago, Omio, and Flipkart. He’s a big believer in automating everything that’s possible.
Nitin tweets about SEO automation (with and without python), interesting SEO resources and case studies, positivity, and occasionally something inspirational.
SEO is a channel that really helps to drive sustainable, long-term results, often with a lower spend than paid channels.”
Azeem started in-house briefly before he moved agency-side for several years. Then, he moved back in-house, where he now leads a team of marketers across several channels.
Azeem tweets about all areas of marketing, including SEO, PPC, Display, Social Media, Apps, and Programmatic, as well as diversity and inclusion.
I love that SEO is about making projects and ideas visible.”
Isaline has a business impact-oriented, problem-solving mind. She’s been a marketing lead, content writer, and SEO consultant. Step-by-step, Isaline focused her work on websites, then on performance through tracking results. She works like she trains; success comes with regularity and enthusiasm.
Isaline tweets about multilingual SEO, her journey as an SEO consultant in the Swiss market, and the outdoors. She also loves to amplify inspiring voices and share information about the speakers she welcomes at SEOnerdSwitzerland and Content Strategy Lausanne.
I love SEO because it keeps me learning, reading and updating my knowledge. SEO is fascinating and exciting, I feel that I’m constantly making progress and moving forward.”
Olga is an SEO consultant who specializes in technical SEO audits. She’s been in the SEO industry since 2012, but it wasn’t until 2020 that she started her own SEO blog, where she shares her knowledge, experience, and passion for search.
Olga tweets about her SEO experience and shares her infamous, in-depth SEO guides with the search community.
Lyndon NA (Autocrat)
I’m drawn to SEO because puzzle solving and beating geniuses are fun. It’s also constant learning.”
Lyndon NA (Autocrat)
Lyndon describes his journey into SEO as slow and painful. First, he started in web design (from I.T.), then he progressed into UX and SEO, then all the other bits.
Lyndon primarily tweets about digital marketing with a focus on UX, CRO, email, and SEO, as well as real-world marketing.
To achieve better rankings, it takes creativity, knowledge, technical and analytical skills, and an ability to move an organization towards a common goal.”
JC learned SEO while working on the leading Canadian job board, jobillico.com. He specialized in technical SEO and learned python to help with data analysis. JC started blogging about Python, SEO, and web development on jcchouinard.com. This led him to move to Australia to occupy a senior SEO specialist role at seek.com.au.
JC tweets about enterprise SEO, Python, machine learning, and web development.
I love that you can never get bored in SEO. There is always something new to learn or a client site to challenge you. Also, the community are like family.”
Kristine graduated college with a degree in Art & Sociology. After a year as a barista, she began her SEO journey doing HTML & Web Design. Along the way, she discovered SEO and loved it — especially the strong community. Eventually, SEO became almost all of what she does.
Kristine tweets about SEO, news, humor, and politics.
SEO forces you to think about the user; everything we do in SEO is based on what the user tells us they want through their search queries.”
In college, Mary learned to code doing research. Then, she entered the ad world as a brand strategist. She initially focused on content strategy before leaning into SEO. Now, Mary’s journey has come full circle. She combines her past coding skills with her desire to make data-backed content strategies based on SEO insights.
Mary tweets about SEO, content strategy, and automation.
I love the SEO community because people share their experiences, successes and failures and that collective knowledge makes all of us smarter.”
Jose’s first SEO job was at a small agency startup which provided an excellent learning environment with hands-on experience. That led to a tech SEO role in a mid-sized agency which unlocked bigger clients. Today, Jose runs his own team and works with larger, more complex websites.
Everything in SEO excites me! I love all the analysis, theories, and creative ways we find to test and solve problems.”
Gus is a former journalist who turned to SEO in 2012. He’s currently the SEO Lead at Teamwork, a project management software. Gus worked in-house and at agencies in Argentina, Netherlands, and Ireland, but never in his own country, Brazil.
Gus tweets about technical, content, and backlinks. He always adds to the conversation, and rarely retweets.
I love looking into the SERPs and finding ways to help my clients and their users get what they need.”
Heba’s SEO journey began when she was hired for a remote search engine optimization job before she even knew what SEO was. As a result, she had to teach herself everything while working, and she was hooked ever since. Heba loves thinking like a user to develop search strategies for her clients. She’s now a freelance consultant with more than 6 years of experience in tech, on-page SEO, and off-page SEO for projects in the US & Canada. Heba’s speaking credentials include NigeriaSEO webinar and VirtuaCon 3.0.
Heba tweets about Google search updates, insights from SEOs in our community, SERP features, and A/B testing. She also shares advice about self-motivation and self-learning.
There’s never a dull moment in SEO. There’s always something to learn and discover. It just perfectly suits me.”
Linda’s career began in marketing. For the past seven years, she’s been Head of SEO at Coolblue, which focuses on eCommerce in the Netherlands, Belgium, and Germany. Linda has managed website migrations and navigated multilingual websites across different countries.
Linda tweets about tech SEO, especially around conferences such as #brightonseo.
I love that SEO is always changing. It’s a continuous process of improvement. No matter how many websites I see or audits I complete, no two have the same issues.”
Nikki is a self-taught SEO with a passion for site speed and technical search engine optimization, which she picked up working agency-side. She enjoys the fast pace of agency life and getting to tackle many different types of client issues.
Nikki tweets about website migrations, audits, eCommerce SEO, site speed, and the latest news and developments in the industry. Not to mention #TechSEOTuesdays
I love SEO because it’s fast paced and always evolving which satisfies my curiosity and constant desire to learn.”
Lucy began her career in SEO after a short stint as a private investigator, full of curiosity! After several years at an agency in London, she began consulting for various startups and then leaped into freelance life. All of that experience led Lucy to start her own SEO agency, Pandable.
Lucy tweets about SEO, business, investing, culture, and working remote.
Iman (aka clorinda)
I like puzzles, so for me search engine optimization is like a puzzle I have to solve.”
Iman (aka clorinda)
Iman started her SEO journey near the end of 2019 while she was building a website for the first time. To get up to speed, she took a specialization course by Rebecca May and Eric Enge. Now she freelances in SEO and other areas. Although she’s new to the industry, Iman is a perfect example of the smart, curious folks who bring value to SEO discussions on Twitter by asking great questions and always engaging in discussions.
Iman retweets lots of SEO experts, but she also adds value to discussions by asking questions and being a little silly. She is a positive force for everybody she follows.
SEO is just as vast and complex today as it was when I was a newbie 13 years ago. The “experts” advise you to chase users and not the Google algorithm, but I’ll pick the latter any day!”
Dipti earned her degree in computer science and discovered SEO while working at digital marketing agencies. She has contributed to numerous publications such as Inc, Entrepreneur, Adobe’s CMO.com, and IDG’s CIO.com. Eventually, she founded her own content marketing agency, 99stairs, with her best friend Rohan Ayyar.
Dipti tweets about anything digital and she frequently joins content and SEO Twitter chats.
SEO lets me work on a lot of disparate problems and play with multiple technologies. There’s always a new wonderful and/or weird technique to learn.”
Chris ended up in SEO after he realized that his accumulated knowledge of web development meant that Technical SEO was a perfect fit.
Chris tweets about experimenting with fun web technologies free tools that make your professional or creative work on the web a lot easier.
Working in SEO, you never experience the same day twice. No two sites are the same. I love investigating, I love research, I love people and I love data – so SEO is perfect.”
Diana has been in SEO since 2006. After 12 years of working with SMBs & large OEMs, she accepted a new job as Digital Marketing Director for a boutique brand agency where she learned about storytelling in content. Now, Diana works at Semrush and talks about SEO all day.
Diana tweets about SEO, digital marketing, food, wine, working out, social media marketing, TV, and movies.
Search engine optimization is a socially-acceptable way to get paid to do puzzles.”
Jeff’s journey covers 22 years. He grew traffic and built search engine products for content strategy, SEO, lead generation, and CRO in-house, then transitioned to building and scaling the standard for content intelligence, NLP & SEO software platforms as a SaaS founder. Jeff is a Co-founder and CSO at MarketMuse.
Jeff tweets about content strategy, SEO, technical SEO, tips, events and beer.
I’m passionate about helping others learn and progress within SEO – both on my website and YouTube channel.”
Itamar loves testing and challenging norms. He has freelance, in-house, and agency experience. Itamar values the relationships he’s built within the SEO community that allowed him learn and grow.
Itamar tweets about SEO, video marketing, and other aspects of digital marketing, and he shares valuable information on his YouTube channel.
I love the challenges that SEO brings and its constant evolution. The SEO community as a whole is possibly one of the most inclusive too.”
Jason discovered SEO 18 years ago while working on websites in his college dorm room. After various jobs and agency experiences, Jason started BlackTruck Media + Marketing in 2009.
Jason tweets about SEO, SEM, and digital marcom strategies, business leadership and culture, as well as vintage cars.
I find SEO fascinating. I love keeping up with its ongoing evolution, and I’m intrigued by the relationship between language and search performance.”
Ben has been involved in SEO since he graduated from college. He worked his way up from a junior SEO to a content specialist at Impression – an agency in the UK. Ben combines his long-time love for language and writing with SEO by focusing on content creation and optimization.
Ben tweets about SEO, interesting articles, and his organic search podcast that he co-hosts called RankUp.
I love learning new things and solving challenges. I like the fact that SEO is always evolving and each website has its own challenges.”
Silvia discovered SEO while doing a Marketing Master’s Degree in Paris. Then, she moved to London to work for a startup, switched to in-house SEO for travel brands, then worked agency-side for two years. Now, she’s a Freelance SEO Consultant.
Silvia tweets about tech SEO, interesting articles, and freelancing tips. She uses Twitter to keep up to date, engage, and feel connected with marketers.
SEO offers an endless opportunity to learn, to be inspired and to teach. It’s an ever changing subject that keeps you on your toes!”
Sophie entered SEO as a copywriter in 2016 before she moved into SEO account management. Currently, she leads the SEO department at Absolute Digital Media. Sophie works across a broad range of industries, conducting in-depth auditing and crafting integrated strategies across technical SEO, content, and offsite.
Sophie tweets about SEO tips, insights, and advice, as well as her pet ball pythons and football.
SEO is unique because you know exactly what users want. It is a broad and difficult topic, but it opens your mind to think differently.”
Alessio started in SEO with affiliate marketing during college. Since then, he has worked for agencies and in-house. In 2017, Alessio learned Python to automate his daily tasks. Now, he works as an SEO specialist at eBay. He recently launched a tool called NeuralText to help writers and SEOs speed up their work.
Alessio tweets about neural networks and SEO.
There are so many ways to make money in SEO by building a role that fits your skills. And there are tons of friendly people willing to help.”
Remco studied logistics and worked as a copywriter before he joined an agency in Amsterdam. He has been an editor, SEO, manager, and director at various companies. He even taught SEO for people on the Autism Spectrum. Now he started an SEO company called Built on Success.
Remco joins Twitter chats, shares tips about the business of search, as well as advice for entry-level SEOs.
Depending on your niche, SEO is often the most scalable and cost effective form of marketing when done correctly.”
Andy started a lead generation business which he grew using SEO. Recently, Andy joined forces with his business partner and launched Snippet Digital, a specialized SEO consultancy developing tools that utilize machine learning and AI to help perform SEO tasks.
Andy tweets about keyword research, intent classification, machine learning, AI, and rugby.
Chris Silver Smith
SEO is much like the many various Rubik’s Cube-type puzzles I grew up loving! There are so many facets one can solve — I love it!”
Chris Silver Smith
Chris began researching SEO in 1997 while working for Verizon’s Superpages where he was awarded Verizon’s highest employee award. Chris later worked for a few top SEO agencies before founding his own agency which is devoted to SEO and online reputation management.
Chris tweets about online marketing, SEO, local SEO, reputation management, and litigation.