Terakeet Achieves 94% Controllability Over ChatGPT, Gemini For Industry Leader
Overview
Generative AI platforms like ChatGPT, Gemini, and AI Overviews are new rival storytellers, challenging the narratives of public figures and brands.
A financial executive facing an unbalanced narrative about their career needed to correct inaccuracies and bring a fairer image to light.
Terakeet’s partnership helped reclaim narrative control in Google Search and create an accurate narrative in ChatGPT 4.0 and Google Gemini. The program achieved a stunning 94% average controllability for the client’s priority search terms.
Results
In just 7 months this partnership resulted in narrative control of:
0
% in ChatGPTIncreased narrative control in ChatGPT from 25% to 100% in 7 months
0
% in ChatGPT 4.0Increased narrative control in ChatGPT 4.0 from 22% to 86% in 7 months
0
% in Google GeminiIncreased narrative control in Google Gemini from 52% to 96% in 7 months
The Challenge
The client’s narrative was left vulnerable to the whims and inaccuracies of AI search content, which reaches millions of users. Over time, this erodes brand narrative and can damage one’s reputation.
The Solution
Our cross-platform publishing strategy helped AI understand our client and created a fair and balanced narrative. This brought positive brand visibility to investors, colleagues, and consumers.
Our Approach
Asserting Narrative Control Amid AI Chaos
Terakeet deployed an online brand management strategy called generative engine optimization (GEO) to de-risk uncontrolled AI-created narratives. This included digital landscape analysis, owned asset optimization, content publishing and distribution, claiming unowned content, and leveraging client allies.
We provided AI tools with a large amount of content about the client to ensure the most accurate and preferred narrative was communicated in AI outputs.
Achieving Controllability
Over several months, we achieved our goal — injecting the preferred narrative into ChatGPT, ChatGPT 4.0, and Google Gemini with up to 100% controllability. This was a pivotal moment of the partnership, securing the narrative in a challenging AI-driven environment.
94
%Average Controllability
Our program achieved a stunning 94% average controllability across AI platforms for the client’s priority search terms.
Strength in Partnership
This long-term partnership achieved success across traditional online reputation management (ORM) efforts before evolving with the market to capture AI as well. A strongly matched strategic relationship between our experts and the client team enabled maximum results. Together we set the client’s narrative right across the spaces where AI poses the most reputational risk.
From Rival to Ally
By boosting influence over AI tools, the tools produce fairer, more balanced results that reach billions of eyes. When this happens, AI stops being a rival storyteller and becomes a narrative ally.
While this is the goal, GEO requires ongoing analysis and iteration to maintain this important influence. This client partnership remains active as we continue to iterate and manage their secured online reputation.
