A longer sales cycle coupled with the need to educate potential customers about complicated topics requires a unique approach to marketing. With the average consumer performing 12 online searches before making a purchase, organic search gets you in front of potential customers at all stages of their buying journey and complements more traditional marketing approaches.
Whether you’re selling B2B or B2C, our custom strategy drives the online results you need.Let’s Talk
Effective organic search strategies increase your online market share while enhancing more traditional marketing approaches. As the B2B sales cycle becomes longer and more complex, and B2C brands face growing competition for consumers’ attention, now is the time to optimize your strategy to stay top of mind for your customers.
71% of B2B researchers start their search with a generic query —Google
57% of B2B marketers say organic search generates more leads than other marketing initiatives —Hubspot
64% of B2B website traffic is driven by organic search —Search Engine Land
Our deep and nuanced understanding of Google’s algorithm allows us to apply specific considerations within highly technical or regulated search spaces, where expertise, authority, and trust are requirements.
Understand your market, your competitors, and the way Google treats your industry in search.
Demonstrate expertise, earning trust and authority within your industry.
Connect with your audience by answering their search queries. Satisfy a smaller keyword set of highly lucrative transactional searches up through broad investigative searches to guide your customers through their buying journey.
Craft product pages and other content that will educate and inform your audience.
Increased Google organic market share by 265% within 22 months
Repositioned unfavorable search results and recovered more than $32 million in monthly revenue.
Increased Google top 20 keywords by 5,252% over three years for a home goods retailer.
Flipped Google’s first five pages of search results from 12 unfavorable listings to zero.