Increased Click-through Rate by 13,650% for an Online Streaming Service

Challenge

An online streaming service approached Terakeet to increase search visibility, traffic, and engagement, and to capture traffic from editorial sites (New York Times, Rotten Tomatoes, Entertainment Weekly, etc.), by establishing a content-rich blog. Despite an uptick in subscriptions during COVID, market insights revealed a lack of brand loyalty, high churn rate, and poor understanding of what streaming services offer. Even though more people were spending time online during the pandemic, the service provider was unable to capitalize on organic search as a business driver.