Increased Google Market Share by 166% for an Online Insurance Marketplace

Challenge

An online insurance marketplace experienced eight consecutive months of declining organic search market share in an extremely competitive market space following two Google algorithm updates. The client seeked to improve the life insurance section of their website, which consisted of 60 pages targeting over 700 keywords, and represented the majority of their organic revenue. The market opportunity being squandered was greater than 1.2 million monthly Google searches. The declining performance was a grave threat to the business in that organic search is the lifeblood of the insurance marketplace. Therefore, a solution was critical.