Leading Online Luxury Retailer SEO Case Study

Challenge

Terakeet was approached by an online luxury retailer that had experienced not only a steep drop in head term rankings but also had been leaking top 20 Google keywords for over a year prior to the engagement. Critical areas for the retailer centered on the brand’s top two product categories, and this is where Terakeet focused our SEO efforts.

Results

200%

Increased Google share of voice (SoV) by 200% within 8 months for most important product category

54%

Increased Google organic traffic by 54% within 8 months

1623

Added 1,623 Google top three keyword rankings within 9 months

Solution

Terakeet delivered Enterprise SEO solutions for our client in four key areas:

Analytics &
Competitive Insight

Technical
SEO

Content
Strategy

Strategic
Outreach

Technical SEO

Among our many activities, we guided the client in making critical technical upgrades to improve crawling, indexing and ranking.

Content Strategy

Terakeet constructed new wireframes for the most critical category pages in the website. The new category pages served a dual role of being transactional while also providing the site visitor with educational content, overall delivering a better user experience.

In addition, Terakeet created and optimized a number of supporting blog posts.

Strategic Outreach

Terakeet conducted strategic outreach that earned 193 content placements, including high DA websites such as WeddingChicks.com, The Fashionable Housewife, MyRegistry.com, and Cocomelody.

Increased Google share of voice (SoV) by 200% within 8 months for most important product category!

Strategic Outreach Results

193

Secured 193 organic content placements with publishers, influencers, and other partners

8,490,000+

Achieved a total combined audience reach of close to 8.5 million

Driving Organic Growth for a Luxury Retailer