Disruptive Home Furnishings Brand SEO Case Study

Challenge

A disruptive home furnishings brand approached Terakeet just before its brand launched. As a new brand, the business needed to build brand recognition and search engine visibility in a space dominated by giant, established retailers. With an initial website that contained merely a single page at the start, generating organic search results posed a challenge.

Results

340,000

Grew monthly organic traffic to 340,000 within 2 years

5,252%

Increased Google top 20 keywords by 5,252% over 3 years

Solution

Terakeet delivered Enterprise SEO solutions for our client in four key areas:

Analytics &
Competitive Insight

Technical
SEO

Content
Strategy

Strategic
Outreach

Technical SEO

Terakeet guided our client through a website buildout and high-impact on-page optimization.

Strategic Outreach

We leveraged our Chorus technology to conduct highly-effective strategic outreach to a carefully-curated group of online publishers. These efforts drove substantial growth in the number of keyword rankings in addition to traffic and revenue.

Terakeet’s partnership with the brand remains a critical driver of the company’s exponential growth from a small team with a single-page website to a booming company rumored to have billion-dollar acquisition interest from major, high-profile retailers.

Increased Google top 20 keywords by 5,252% over 3 years!

Strategic Outreach Results

1,120

Secured 1,120 organic content placements with publishers, influencers, and other partners

55,500

Drove 55,500 audience engagement events

31.26M

Achieved a total combined audience reach of 31.26 million

Driving Exponential Growth for a Disruptive Home Furnishings Brand