Consumer Electronics Manufacturer SEO Case Study

Challenge

Terakeet was approached by a consumer electronics manufacturer with a highly generic brand name experiencing difficulty with visibility in Google on its brand terms. The engagement centered on the brand name as well as brand “reviews”, given a number of negative reviews due to late shipments and poor product performance.

Results

100%

100% Google knowledge Panel takeover, outranking Wikipedia, Merriam Webster and HowStuffWorks

Took over the #1 position in Google for brand “reviews”

90%

Reduced CTR on negative brand reviews content on Google page one by 90% within eight months

Solution

Terakeet delivered Enterprise SEO solutions for our client in four key areas:

Analytics &
Competitive Insight

Technical
SEO

Content
Strategy

Strategic
Outreach

Technical SEO

Among our many activities, Terakeet provided technical on-page assistance across the client’s entire domain to strengthen it as an asset. We focused specifically in the areas of meta-elements, structured data markup, interlinking, content, keywords, and navigation.

Content Strategy

Since Google’s Knowledge Panel is partially supplied by Wikidata, Terakeet also improved the information contained within our client’s Wikidata profile.

For brand “reviews” searches, Terakeet recommended and provided content and technical on-page recommendations for a dedicated customer reviews page on the client’s website.

Strategic Outreach

In addition, we executed highly-targeted outreach campaigns to drive authoritative and high quality link equity to this new reviews page.

“You have all done incredible work and it has been a pleasure working with you. Of all of the vendors we’ve worked with, and continue to work with, Terakeet is by far one of our favorites.”
Marketing Lead, Consumer Electronics Manufacturer

Consumer Electronics Manufacturer Success Story