Global Financial Services Brand Achieves High Control of Top Results
Today’s top brands and leaders face an unprecedented level of reputational risk due to rising scrutiny based on dubious online claims.
One of the foremost financial services organizations and its leadership came to Terakeet with a difficult reputation threat based on unsubstantiated claims and misinformation, amplified by little control over their digital landscape.
We helped the brand take back control of the narrative, build a powerful asset network, defend against sudden risks, and put a stop to reputational harm.
Results
Through our tech-driven approach and unique reputation management strategy, we achieved
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% Search ControlIncreased controlled results on Google top 20 by 53% over 12 months
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Articles MonitoredTotal number of content pieces monitored for threats
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Controversial ArticlesPrevented unfavorable content infiltrating the top 10 results
The Challenge
Our client was facing brand narrative dilution and damage from misinformation and uncontrolled third-party content. This created substantial risk of brand threats like competitors and negative news cycles.
The Solution
We leveraged our holistic approach to help this top brand regain control over its online visibility, share its story on its own terms to push back on misinformation, and cultivate a new and strengthened narrative.
Our Approach
Amplifying Owned Assets
We assessed the client’s digital landscape for threats and vulnerabilities and created a network of owned assets designed to share the brand’s story and consistently set the record straight about its leadership. Technical, content, and AI-focused optimizations were prioritized. We also leveraged our technology to continuously monitor key digital spaces for new threats and opportunities.
Short-term Risk Protection
To support our long-term focused narrative work we created a robust communication plan for crisis management. Designed to proactively and effectively respond to negative news cycles, Terakeet’s strategy covered both macro and more acute, current reputation challenges.
Control and damage prevention
By performing a deep assessment of the brand’s digital landscape, we were able to deliver fully optimized assets, detect new threats, and fill reputational gaps that were damaging the brand. Over time, these efforts paid dividends in the form of control in organic search and their overall online narrative.
Not only has the brand secured their reputation and recouped control, creating positive top 10 results, it also has a sophisticated plan to address future threats as they appear.
