Terakeet Unveils New Cultural Principles To Guide Growth, Leadership, and Innovation
Apr 24, 2025|Read time: 2 min.
(SYRACUSE, NY) April 21, 2025 — Terakeet, the preferred partner in online brand management strategies for global brands, today announced the launch of its new corporate cultural principles.
Developed through organization-wide feedback and collaboration to better reflect the company’s evolution and long-term vision, these principles provide a practical framework for how Terakeet’s values are lived day-to-day.
“These principles are designed to inspire cultural alignment at all levels of the organization,” said Shannon Reedy, Chief Brand Officer at Terakeet. “While our values are the beliefs that guide our decisions and actions, our cultural principles are the ways that our values are demonstrated in our day-to-day work and experiences.”
The new cultural principles are:
- Foster Collaboration, Listen to Understand
Treat everyone with mutual respect, dignity, and kindness. Be present, listen, ask questions, and stay open to other ideas. Create a safe space for candid discussion and learning from experience. - Stay Adaptable, Be Resilient
Approach challenges with grace and a “we got this” attitude. Understand, debate, and commit — respect decisions made. Know when to support, when to challenge, and when to push forward. - Own Your Craft, Be Dedicated to the Direction
Take pride in developing and delivering your craft. Be curious and innovative as part of our spirit of entrepreneurship. Act in the best interest of your client, your colleagues, and the company. - Communicate with Integrity
Assume positive intent. Respond rather than react. Transparently explain the “why” behind decisions. Celebrate success broadly and address challenges with compassion and clarity immediately. - Don’t Mistake Activity for Strategy
Seek opportunities for growth. Take action and commit to the follow-through. Weigh short-term success with long-term impact.
The principles will be embedded across core areas of the employee experience, including onboarding, performance feedback, and leadership development. As Terakeet continues to drive innovation in digital marketing through online brand management, these principles will serve as a foundation for how teams collaborate, make decisions, and deliver value at scale.
