Technology Spotlight: Terakeet’s Growth Projections Model

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What is Terakeet’s Growth Projections tool?

Our Growth Projections tool helps project outcomes by estimating how content will perform in search results for nonbranded keywords. It does two things:

1. For existing content, like web pages, it projects how traffic and leads will improve with continued optimization.

2. For new content, it estimates how new pages could perform in search results to drive traffic and leads.

To determine projections, we input a group of predetermined keyword groups and adjust how often new content is published.

We can also tweak expected click-through rates (CTR) to refine predictions based on how different topic categories perform. This gives clients and teams a clearer picture of how search optimization efforts can impact growth over time.

Who uses It?

Terakeet experts, including enterprise partners, strategy directors, and SEO directors work together with clients to use the Growth Projections tool. 

We manage the tool while collaborating with client stakeholders to determine the cadence of both new content publishing and optimization.

The power of Growth Projections

This tool is especially powerful for brands executing a scaled optimization strategy because it brings predictability and efficiency to organic growth. Instead of guessing how much impact new or improved content will have, brands can use the tool to:

• Forecast outcomes before investing resources
• Prioritize keyword groups based on potential performance
• Adjust strategy in real time by testing different publishing frequencies or CTR assumptions
• Reduce manual labor by automating keyword filtering, bulk assignments, and projections
• Improve accuracy and predictability, thanks to machine learning-driven forecasting
• Justify investment with data-backed projections tied to business growth

For brands managing large content portfolios, the Growth Projections tool makes it easier to scale with confidence, align teams around measurable goals, smooth the sales-to-service handoff, and maximize ROI from their search efforts.

Technology features

These key features of our Growth Projections technology help our clients build brand strategies with ease and precision:

• Machine learning model: We leverage this to more accurately predict how existing URLs will perform if optimized — so you get better, data-backed projections.
• Content simulator: A tool that estimates how well new or optimized content could rank in search results, giving you a preview of potential impact before publishing.
• Keyword-topic clustering: Instead of projecting performance for just one keyword, you can group related keywords into a topic, customize inputs like click curves and timing of publication, and see how content could perform across the whole set.
• Advanced filtering: Our tool quickly sorts and filters keywords by performance potential, topic, or other criteria to identify the best opportunities faster.
• Bulk assignment: The Growth Projections tool assigns content intent and brandedness to many keywords at once, saving time and reducing manual work.
• Report visualization: Our visualized report feature allows users to see visual projections directly in the platform. No need to export data or build separate reports manually.

What makes Terakeet’s Growth Projections different?

Most organic search performance tools are designed to track individual keyword rankings, telling what is happening but not what could happen. They don’t offer a way for brands to visualize how traffic and leads could grow over time, customized based on targeted topic categories.

On top of that, they often require tedious manual data entry and don’t offer the depth needed to simulate content performance at scale. Our tool is built specifically for forecasting. 

Instead of looking at keywords one by one, it groups them into related topics, making it easier to simulate how content could perform across an entire theme or product area. 

Features like bulk assignment and advanced filtering, and integration with other components like our total addressable market tool (TAM), help users quickly manage and analyze large sets of keywords. That way they can focus on the biggest opportunities.

These features give users a scalable, flexible way to plan ahead, prioritize intelligently, and project content performance with confidence.

Our managed service approach

The Growth Projections tool is a core aspect of our managed service model. This means it’s leveraged by our internal teams to bring strategic insights directly to clients. 

This approach ensures clients benefit from expert guidance, customized analysis, and reliable projections that easily integrate into their strategy.

Primary users of the tool include individuals across Strategy, Sales Operations, with Technical SEO experts on our Delivery team also using it for accounts that rely on the tool’s insights. 

It’s most commonly applied in three key moments:

1. When we’re building a pitch for a prospect focused on traffic or revenue growth
2. When we’re developing the broader organic strategy
3. When we’re setting OKRs and forecasting performance outcomes

While the tool itself is internal, the outputs are frequently shared with client stakeholders and prospects. Projections are packaged and shared by Sales, Customer Success, and Strategy teams.

This keeps our clients focused on decision-making and growth, while we handle the configuration and complexity behind the scenes.