The International Awards Associate Recognizes Terakeet with Gold MUSE Award
Oct 20, 2023|Read time: 3 min.
The MUSE Awards celebrates and honors excellence and innovation in creative design, advertising, and digital media
SYRACUSE, NY, Oct. 20, 2023 — Terakeet, the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking meaningful consumer connections and online business growth, has earned a Gold Award by International Awards Associate (IAA), a globally recognized award management services organization dedicated to elevating creative standards and pushing the boundaries of innovation in the world of awards.
Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. Entrants from across the globe participate, showcasing creative advertising, design, and campaigns that inspire and set new benchmarks in the industry.
“Receiving the Gold Award from the MUSE Creative Awards is a testament to Terakeet’s commitment to excellence in digital marketing,” said Mac Cummings, Chief Executive Officer & Co-Founder of Terakeet. “We take pride in our ability to craft data-driven, impactful strategies that deliver meaningful outcomes for our Fortune 500 clients. This award reflects our dedication to pushing the boundaries of innovation and setting new standards in the industry. We are pleased and proud to be among some of the industry’s top marketing talent.”
The MUSE Creative Awards is a prestigious international awards program, celebrating creative excellence in the fields of design, advertising, and digital media. MUSE recognizes the marketing and creative programs that set new standards and push their industries to new heights.
Terakeet received a Gold Award for Search Engine Optimization in the Strategic Program. This award recognized Terakeet for its ability to combine proprietary technology with journey mapping and expert execution. By tapping into real-time consumer behavior insights, Terakeet analyzed and diagnosed the situation — allowing it to develop a custom, data-informed SEO strategy for a telehealth customer.
Since its founding in 2001, Terakeet has been an industry leader in supporting Fortune 500 brands with sophisticated marketing and brand strategy. In 2023, Terakeet pioneered a new category, owned asset optimization (OAO), to further fuel the impact of a brand’s assets to help them meet consumer search expectations. OAO has been proven to reduce customer acquisition costs, increase brand loyalty, and drive overall revenue growth.
Terakeet is the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking meaningful customer connections and online business growth. They help brands optimize and unify their owned assets to meet consumers as they search for solutions.
About International Awards Associate
International Awards Associate (IAA) is a globally recognized award management services organization dedicated to elevating creative standards and pushing the boundaries of innovation in the world of awards. With participants from around the world, IAA has solidified its reputation as a guiding light for aspiring talents seeking recognition and professionals aiming for excellence.
By embodying these values – Inspire, Advance, Achieve – IAA continues its commitment to highlighting and honoring the best, motivating others to reach their zenith of potential.