The Association of Marketing and Communication Professionals Recognizes Terakeet with Platinum and Gold MarCom Awards
Oct 16, 2023|Read time: 3 min.
MarCom Awards honors excellence in marketing and communication while recognizing industry professionals’ creativity, hard work, and innovation
SYRACUSE, NY, Oct. 16, 2023 — Terakeet, the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking meaningful consumer connections and online business growth, has earned two MarCom Awards by the Association of Marketing and Communication Professionals (AMCP), one of the industry’s most respected organizations.
This distinguished marketing program, considered one of the world’s largest, most respected creative competitions, is designed by creatives for creatives. The most prestigious creative firms in the marketing and communication field compete for MarCom recognition.
“Our goal at Terakeet is to leverage creativity, innovation, data insights, and drive to deliver best-in-class outcomes, both for our customers, and our own brand,” said Mac Cummings, Chief Executive Officer & Co-Founder of Terakeet. “We’re truly humbled by the recognition of our carefully crafted methods, and excited by the cutting-edge strategies shown by all winners.”
The MarCom Awards has one of the most comprehensive winner listings in the industry and attracts about 6,000 print and digital entries submitted from dozens of countries. The mission of the MarCom Awards roots itself in recognition programs, celebrating outstanding achievement and service to the community.
Terakeet’s awards include:
- 1 Platinum Award for Using Owned Asset Optimization (OAO) To Drive 8.5x ROI For A Leading Eyeglass Retailer in the Digital Marketing Category. This award honored the impact that Terakeet’s OAO strategy delivered for a customer, including increased revenue and market share.
- 1 Gold Award for Building A Rebranded Website To Educate Industry Leaders And Build Brand Awareness in the Website Redesign Category. This award recognized the way Terakeet’s consumer research, educational content, and user-first page design drove significant growth in visibility and awareness.
This is the third consecutive year that Terakeet has been honored by the organization.
Since its founding in 2001, Terakeet has been an industry leader supporting Fortune 500 brands with sophisticated marketing and brand strategy. In 2023, Terakeet pioneered a new category, owned asset optimization (OAO), to further fuel the impact of a brand’s assets to help them meet consumer search expectations. OAO has been proven to reduce customer acquisition costs, increase brand loyalty, and drive overall revenue growth.
Terakeet is the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking meaningful customer connections and online business growth. They help brands optimize and unify their owned assets to meet consumers as they search for solutions.
About Association of Marketing and Communication Professionals
The foundation for AMCP began in 1995 as a means to honor outstanding achievement and service to the communication profession. It was founded by a group of communication professionals who were involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
As part of its mission, the Association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
AMCP sponsored competitions have grown to perhaps the largest of their kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.