RJ Licata, Contributing Author for Terakeet


RJ Licata

Sr. Director of Marketing

Joining the team in June 2014, RJ leads company marketing efforts aimed at increasing inbound leads—both for business and employee recruitment. His responsibilities include overseeing the Terakeet website, leading internal blog and social media content development teams, and building relationships with community organizations in order to expand the reach and awareness of the Terakeet brand online and off. He is a member of the Cause for the Cuse leadership committee.

Prior to coming to Terakeet, RJ worked for the Syracuse University football program, serving most recently as Director of New Media and Web Strategy. In that role he managed both day-to-day and long-term planning of the program’s social media accounts and official team website. He began his tenure there working in the video department, recording and preparing scouting film for the football coaching staff.

RJ is a graduate of Syracuse University’s master’s program, earning a degree in instructional design, development and evaluation. He also has a bachelor’s degree in sport management from SUNY Cortland.

In his free time RJ enjoys reading, writing, and devouring old TV series on Netflix. He can often be found with his wife, Danielle, unsuccessfully trying to corral their three children, Joey, Gianna and Gabby. They live in East Syracuse.

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