Executive
Leadership
Meet our leadership team — the driving force behind our innovative business approach and commitment to customer success.
MacLaren Cummings
Chief Executive Officer & Co-Founder
MacLaren “Mac” Cummings has served as CEO for more than two decades, leading Terakeet’s success and rapid growth as a global marketing partner to Fortune 500 brands.
Full Bio
Patrick Danial
Chief Technology Officer & Co-Founder
Patrick Danial has driven innovation and product vision for more than two decades — pioneering unique approaches to consumer engagement, marketing technology, and digital optimization.
Full Bio
Lynn Fraas
Chief People Officer
Lynn Fraas serves as Terakeet’s Chief People Officer, leading programs that drive strong employment, talent acquisition, training, and retention of our diverse and talented team.
Full Bio
Shannon Reedy
Chief Brand Officer
Shannon Reedy leads Terakeet’s Marketing, Sales, and Client Success teams and activities. Shannon ensures our commitment to excellence and partnership through go-to-market, consumer acquisition, and retention strategies.
Full Bio
Kimberly Heffernan
Chief Financial Officer
Kimberly Heffernan leads Terakeet’s finance department. Kim is responsible for executing the company's fiscal strategy, ensuring strong controls, compliance, and exceptional financial performance.
Full Bio
Diana Comerford
Chief Digital and Transformation Officer
Diana has more than two decades of experience in leading cross-functional teams, Diana excels in driving operational efficiency, optimizing resources, and mitigating risks to ensure successful project execution.
