SYRACUSE, NY (October 29, 2021) — Digiday has announced Terakeet is a finalist for their 2021 awards program in the Best Search Campaign category. The global program recognizes the companies, campaigns and creative modernizing media and marketing each year.
The Best Search Campaign specifically awards the campaigns that have been the most successful in achieving their objectives through the utilization of search engine marketing. Terakeet was recognized for the impact they delivered to a leading mortgage and lending customer through a holistic and proprietary technology-driven approach to organic search.
Terakeet was one of six global finalists in the Search category, but other category finalists include CBS News, Verizon, Pepsi, Expedia, and HBO Max.
“We’re honored to be named a finalist for this award, along with other industry leaders,” says Terakeet CEO and Co-Founder Mac Cummings. “I’m proud of our team and proprietary technology that uniquely allow us to drive such meaningful business outcomes for our customers. I look forward to continuing to innovate and grow with our customers as strategic partners.”
This year’s award program acknowledges the significant industry shifts due to the pandemic and other factors. According to Digiday, this year’s finalists showed effective adaptation to the changing market.