Terakeet Named Finalist in International Public Relations Association Awards

Terakeet, the enterprise reputation management partner for global brands, today announced it has been named a finalist in the Reputation and Brand Management category of the International Public Relations Association (IPRA) Golden World Awards, one of the public relations industry’s most prestigious global recognition programs.

Terakeet was recognized for its work helping a global entertainment company strengthen and protect its reputation across traditional search engines and generative AI platforms. The 12-month program transformed how the company’s brand and executive leadership are represented online by building an authoritative digital ecosystem designed to improve visibility, strengthen trust, and influence AI-generated responses.

The campaign delivered measurable results, including doubling favorable search visibility, reducing the lifespan of negative news coverage from approximately two weeks to just 48 hours, and achieving up to 77% control of AI-generated responses through authoritative, trusted sources.

Established in 1990, the IPRA Golden World Awards recognize excellence in public relations campaigns from organizations around the world. The awards celebrate innovative communications programs that demonstrate measurable business impact and advance the public relations profession.