Terakeet’s Innovations and Industry Leadership Spotlighted in the Journal of Brand Strategy
Aug 1, 2024|Read time: 2 min.
As the company continues to deliver innovative solutions to some of the world’s largest brands, its reception marketing strategy garners national academic attention.
Syracuse, N.Y. (Aug., 1, 2024) — Terakeet, the preferred performance marketing and technology company for Fortune 500 brands, is featured in volume 14 of the prestigious Journal of Brand Strategy in an article detailing the company’s groundbreaking work in reception marketing. Terakeet Chief Brand Officer Shannon Reedy is the author of the extensive, peer-reviewed analysis of how brands connect with consumers, titled “Building Brand Trust and Consumer Willingness to Convert With Reception Marketing.”
“Reception marketing is not just a strategy; it’s a philosophy that creates better experiences for brands and consumers alike,” said Reedy. “The article in the Journal of Brand Strategy highlights the impact of Terakeet’s approach and reinforces our commitment to driving meaningful brand-consumer connections.”
Reception marketing represents a transformative shift from interruption-based marketing methods to a consumer-centric approach, prioritizing authenticity and meaningful connections. Terakeet leverages data-driven insights, subject matter expertise, and proprietary technology to empower brands to connect with consumers throughout their buying journey, driving long-term engagement, business growth and brand trust.
“At Terakeet, we understand that the buyer’s journey is not linear, and we are committed to helping brands stay relevant in the ever-evolving digital ecosystem,” said Reedy. “Reception marketing is how brands connect and resonate with consumers, and why some of the world’s largest enterprises have deployed reception marketing as their preferred marketing strategy.”
In the past year, Terakeet has received numerous awards for its innovative solutions, proprietary technology, and commitment to excellence in digital marketing. The company has been recognized by the Drum, Muse Creative Awards, American Business Awards (Stevie’s), TITAN Business Awards (from the International Awards Associate), Built In, and more. In March, Terakeet announced the addition of industry veteran Dave Minifie as chief marketing officer, with the responsibility of overseeing innovative marketing solutions for its enterprise clients.
About Terakeet
Terakeet is the go-to performance marketing partner for Fortune 500 brands. We partner with global companies to build authentic connections between their brands and consumers. Through owned asset optimization (OAO) we turn your owned assets into reliable performance channels.
Media Contact
RJ Licata, Sr. Director of Marketing
rlicata@terakeet.com
