Shannon Reedy, Author at Terakeet

Shannon Reedy is Terakeet’s Chief Brand Officer (CBO), guiding the company’s brand growth strategies across marketing and communications and supporting Terakeet’s revenue generation processes. She has an established track record of leadership with broad expertise, impacting results-driven business development. Over her tenure, Reedy has helped empower Terakeet to grow and evolve, and continues to drive the innovation and impact our global clientele requires.

Reedy is regularly featured as an author, speaker, and thought leader across topics like reputation management, brand growth, and the evolution of digital marketing.

She has contributed to Reuters Strategic Marketing, MarTech, CMS Wire, The AI Journal, and many more publications. She is also an official member of the Forbes Communications Council.

You can follow Shannon on LinkedIn and read her insights in The Brand Intelligence Report.

Articles by Shannon

Consumer Behavior and How to Influence It

Nov 8, 2022

Marketers must grasp consumer behavior, categorized by involvement and brand differentiation, driven by psychological, personal, and social factors, to effectively influence purchasing decisions.

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Brand Marketing Strategies That Work: 10 Steps

Nov 1, 2022

Brand marketing builds enduring customer relationships by clarifying identity, boosting awareness, fostering loyalty, and strengthening equity, requiring continuous strategic iteration and measurement for sustained success.

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The Truth About Gen Z, Google, & TikTok’s Search Engine

Oct 4, 2022

TikTok is effective for Gen Z's transactional search, but Google remains the full-funnel organic search king, making a holistic strategy key.

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golden light streaming from a background

Realize Your Brand’s Full Potential With a Content Publishing Firehose

Sep 13, 2022

Become a content publisher, providing full-funnel value to connect with customers, build trust, and ultimately grow your market share.

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The 80/20 Rule: How Businesses Apply the Pareto Principle

Aug 30, 2022

Businesses use the 80/20 rule to prioritize actions and channels, focusing investment on the vital few that generate the majority of results and maximize ROI.

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Money for Money for Customer acquisition cost

Customer Acquisition Cost (CAC): How to Calculate & Reduce It

Jun 14, 2022

Customer Acquisition Cost (CAC) reveals financial health and guides marketing strategy. Calculate CAC by dividing total sales and marketing costs by new customers to optimize marketing and improve profit margins.

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Digital Transformation Strategy: What You Need to Consider

Apr 7, 2022

A robust digital transformation strategy, driven by stakeholder buy-in, is crucial for success, ensuring actual business transformation beyond just technology implementation.

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How to Conduct a Brand Audit: 6-Step Guide for Big Brands

Mar 25, 2022

A brand audit assesses strengths, weaknesses, and areas for improvement, both internally and externally, to objectively evaluate your brand and strengthen its identity.

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Online Reputation Management: 7 Techniques for Big Brands

Mar 11, 2022

Online reputation management controls brand narratives by optimizing content across owned, earned, shared, and paid media to influence Google search results and consumer trust.

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Why Online Reviews are Important for Customers & Businesses

Mar 3, 2022

Online reviews impact customer purchases and build trust, expanding business reach and authority. Managing reviews is crucial for online presence and reputation.

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8 Successful Digital Transformation Examples in Business

Feb 25, 2022

Digital transformation is essential for success, driving efficiency and customer value. Companies leverage technology like AI and apps to innovate, streamline operations, and enhance experiences.

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