Top Entertainment Brand Takes Control of the Narrative
Overview
For entertainment brands, their leadership, and their talent, perception and narrative has to be crafted, honed, and influenced, especially in today’s evolving digital world. Leaving things to chance creates risks and vulnerabilities.
We partnered with a leading entertainment brand facing misinformation, narrative issues, and an uncontrolled digital landscape complete with impostors, fake sites, and unverified claims.
Terakeet’s partnership began at the perfect time and the brand was able to reassert control amid reputational harm, pushing back and building strategic assets to set the story right.
Results
Our partnership achieved:
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hoursOptimized brand assets began influencing ChatGPT responses within hours of publishing.
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+ knowledge panelsClaimed Google knowledge panels to ensure visibility of accurate information.
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% favorable page 1Defended favorability and solidified control over page 1 Google results.
The Challenge
The brand’s digital landscape was rife with rumors, impostors, misinformation, and held very little ownership over key brand assets. Together, these factors set the stage for major reputational risk.
The Solution
Terakeet’s tech and experts jumped into action, rapidly visualizing the space, sentiment, risks, and opportunities for influence and control. We quickly stood up dozens of assets and high-value brand properties to re-assert the brand’s control and fortify their reputation.
Our Approach
Claim, Build, Repeat
When a major brand lacks substantial control over their narrative and digital space, we start by rapidly and consistently claiming, building, and optimizing every possible resource that boosts control. This work rapidly began to create a less volatile, more positive, and more controllable space across organic and AI search. Over months, the brand gained the control it deserved.
Addressing Impostors
Entertainment brands often face challenges around impostors, misinformation, and third-party meddling. Early on in this partnership, Terakeet got multiple websites, false social accounts, and fake profiles taken down, even surpassing and suppressing a YouTube impersonator.
Strength in Partnership
Our partnership with the brand is one of strong trust and collaboration, with a high degree of recommendation implementation that has resulted in leaps and bounds of control in a short period of time. We see the work we do paying dividends for the client and consider it a top tier partnership.
From Chaos to Control
We guided the brand and its leadership through a challenging and uncontrolled search environment, to one influenced and owned by the client. We did this by addressing assets like Wikipedia entries, gaining knowledge panels, and impacting the sources in AI tools.
