Prominent Public Figure Insures Search Results Against Reputation Risks
Overview
A high-profile public figure was battling a long-lasting and ongoing negative news cycle in a high-stakes situation. Their online reputation was compromised as a result of a flood of critical media coverage referencing a decades-old incident in an uncontrolled environment.
The individual partnered with Terakeet to rebuild and solidify their reputation against current and future risk.
Results
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% search results ownershipReached nearly total ownership of the top 20 ranking Google results.
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% click-through-rateAs we took control of the top 10 in Google, visibility to positive, owned results more than tripled.
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% increase in owned assetsStarting at 44% results ownership in the top 20, we increased the individual’s owned assets in search to nearly 100%.
The Challenge
As a prominent public figure, the high-profile status of our client meant that news cycles were not only more damaging, but also longer lasting and with higher stakes.
The Solution
Our expertise in content and technical optimization coupled with our commitment to client confidentiality allowed us to stand up an owned asset network rapidly, influencing the narrative and shielding the client’s reputation.
Our Approach
Shifting the Narrative
In high-stakes reputational moments, having a strong narrative supported by a network of optimized owned assets can make or break your reputation. That’s why our experts focused on strategically understanding the reputational landscape in order to find gaps and ultimately, to amplify a more accurate, favorable narrative.
We helped shift a story of controversy into one about strategic acumen and personal achievement, powered by a constellation of owned assets like websites, business profiles, and more.
Strength in Partnership
Terakeet emphasizes transparency, trust, and collaboration with each of the partnerships in our portfolio. By integrating with and aligning client teams, we’re able to drive more dynamic and impactful results for visibility, reputation, perception, and beyond. This allows us to deliver customized strategies designed to work with diverse clients with unique and evolving needs.
Owning the Top 10
This program exceeded targets when we reached near-100% ownership of Google’s top 10. In other words, 10 out of 10 page one results were owned assets controlled by our client. When facing such a volatile digital landscape, high to total control is the key and it fully secured our client’s reputation.
