International Sports Brand Defends Online Reputation

Overview

An international sporting brand was facing false narratives causing significant harm to the brand’s reputation, threatening growth opportunities.

We partnered with the brand to assess the damage and optimize its reputational landscape, including monitoring, influencing, and defending positive search results.

Results

We deployed an owned asset optimization strategy to achieve:

% control

Grew brand control over the top 10 Google results by 62% in 24 months.

million + mentions

Monitored over 2 million brand mentions across the search landscape.

negative articles

Defended top 10 Google results, preventing any negative articles from surfacing.

The Challenge

The brand was dealing with misinformation, challenging third-party narratives, and harmful media coverage preventing brand growth in a largely uncontrolled online environment.

The Solution

Terakeet assessed the entire space to detect issues, uncover opportunities, and monitor the situation over time. We deployed owned asset optimization to secure the brand’s reputation.

Our Approach

Analyze & Optimize Across Platforms

We leveraged our technology to analyze the brand’s digital landscape, monitored the entire space as it evolved in real time, and created a network of owned assets designed to build and solidify the brand’s authentic narrative.

Strength in Partnership

Terakeet emphasizes transparency, trust, and collaboration with each of the partnerships in our portfolio. By integrating with disparate client teams and departments, we’re able to drive more dynamic and impactful results for brand visibility, reputation, perception, and beyond. This allows us to deliver customized strategies designed to work with diverse clients with unique and evolving needs.

The result:

Clean Brand Visibility

The brand went from battling uncontrolled third-party narratives to owning its space, setting the narrative straight, and building the much-needed asset infrastructure to share and amplify its story to connect with a broader audience and grow their influence.