Increased Google Top 3 Rankings by 1,081% for a Student Loan Refinancing Provider

When we started the engagement with our client, SEO performance was very weak. The student loan refinance and personal loans spaces are extremely competitive, with certain keywords being searched in Google up to 160,000 times monthly in the US. The weak SEO performance was impacting business results, with an average value per refinance deal of approximately $40,000, translating into a large lost opportunity cost for the business.