Enabling a New, Disruptive Retail Brand to Grow Fast through SEO

Challenge

Working with a prelaunch startup is always a challenge. Doing so in a competitive retail space is even more so. This is why when we originally started with this disruptive retailer targeting men in the U.S., we knew that it would be critical to be creative in order to break through all the noise in the market to gain traction for our client. With certain target keywords being searched 246,000 times monthly in Google, the market opportunity was prime if we could capitalize on it for our client.