AIO data visualization

Terakeet’s AIO Dashboard: Helping Brands Lead in AI Overviews

Amy Satterlund, Director of Product Management


Key Points

  • With the advent of Google’s AI Overviews, our AIO Dashboard provides a clear view into how brands are represented (or not) in this emerging search experience.
  • This dashboard reveals how Google is associating and citing brands and their competitors with specific topics and questions.
  • Unlike standard data dashboards, the AIO Dashboard is integrated into our broader technology platform and managed service model, turning raw data into tailored, actionable strategy.

Google’s AI Overviews (AIO) are reshaping how people find and trust information. As a result, brands are facing urgent questions: How is this impacting our visibility? How are we being represented, or misrepresented? Are competitors gaining ground where we should lead?

These questions aren’t just tactical, they’re fundamental for brand visibility and control. And brands need a way to see the whole picture.

Terakeet’s AIO Dashboard turns uncertainty into clarity, showing exactly how brands are represented (or absent) in this evolving search experience. With this technology, brands can make informed decisions to increase AIO presence.

From AIO data to brand decisions

The AIO Dashboard turns raw keyword, search engine results page (SERP), and AI Overview data into actionable intelligence. It reveals where brands are cited, mentioned, or missing altogether across both brand-specific and industry-wide topics. This allows Terakeet’s experts to analyze AIO performance for a brand and its competitors.

With this tool, we can begin answering critical questions our clients are asking us, such as:

  • How many AI Overview citations do we own? Where do we rank organically but fail to appear in AIOs?
  • Where and how is our brand being mentioned, and are those mentions linked to our content?
  • Which competitors have visibility our brand should own?

By answering these questions, our teams guide clients on how to position themselves more effectively in AIOs, turning raw visibility data into strategies for gaining and keeping control in a new and rapidly evolving search environment.

What makes this dashboard different?

The AIO Dashboard isn’t just a standalone tool; it’s fully integrated into Terakeet’s service methodology and broader technology ecosystem. This ensures insights flow directly into strategies our teams deliver, translating data into clear, recommended actions.

By entering a client or competitor brand and applying filters like topic intent or date range, our teams can track changes over time and address pressing client concerns such as:

  • AIO presence: What percentage of targeted topics have AIOs?
  • AIOs with brand citation: What percentage of topics cite our client’s domain(s) vs. competitors?
  • AIOs with brand mention: What percentage contain a client’s target brand terms in AIO text?
  • Brand SERP presence: What percentage of topics rank in the top 20 organic results?

The dashboard also supports week-over-week trend tracking and deeper topic-level analysis, so our strategists can connect the dots across brand and competitive landscapes. 

Alongside our other tools, the AIO Dashboard enables our teams to uncover opportunities to increase visibility, control, and credibility, guiding clients toward decisions that drive measurable impact and accelerating the insight-to-action cycle.

Building for the future of brand visibility and control

For decades, Terakeet has seamlessly adapted to every major shift in search, from algorithm updates to the rise of AI, helping brands shape rather than react to their online presence.

While AI Overviews are front and center now, our roadmap looks further ahead. Our upcoming AI Insights component will give even deeper, real-time understanding of brand visibility, control, and sentiment across both organic and generative search.

The AIO Dashboard is already powering client strategies that uncover opportunities, outpace competitors, and correct misinformation. In a shifting search landscape, the brands that act now will define how they’re seen tomorrow.

See where your brand stands and how to shape your reputation in AIOs. Talk to our team today.

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