Our Google market share report reveals that banks and financial firms have a major, untapped business opportunity to capture greater organic market share.
Online publishers control more organic search market share than banks and financial institutions.
Prominent financial firms underperform in Google’s organic results because their content is out of sync with both consumers' needs and Google's requirements.
There are billions of dollars at stake annually in potential revenue for long-standing financial providers who capitalize on organic search.
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Analyzing over 500 high-value personal finance terms, Terakeet discovered that:
Mortgage lending businesses are missing out on as many as 1,300 mortgage leads per month.
Non-financial institutions own 90.8% of the Google organic search market share for “cash back credit cards” searches.
Banks and brokers lose at least 3.5 million website visits every year for retirement-related investing queries.
An Analysis of Who’s Winning (and Who’s Not) in the Organic Search LandscapeDownload Now