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forrester consulting seo paradigm shift commissioned study
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Think Bigger.

The new Forrester study of 266 executives reveals that many companies are underutilizing SEO.

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Improve Brand Sentiment.

SEO is an important driver of not only traffic, but also brand perception. However, many companies struggle to make SEO a solution for both brand and performance marketing.

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Play Bigger.

Read the Forrester study to discover a new way of thinking about SEO to capitalize on its potential across channels to impact business outcomes more broadly.

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Transform Your Thinking About SEO

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In mining the mindset of 266 SEO decision-makers, Forrester found that:

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Nearly 70% of executives believe SEO improves brand perception.

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Less than one third (31%) of companies use comprehensive SEO tools which leads to a fractured view of SEO impact.

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81% of executives believe that SEO will become an increasingly important priority over the next 12 months.

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The New SEO Paradigm Shift: How Integrated SEO Can Unlock New Areas Of Value For The Brand — Beyond Just Incremental Sales

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