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The new Forrester study of 266 executives reveals that many companies are underutilizing SEO.
SEO is an important driver of not only traffic, but also brand perception. However, many companies struggle to make SEO a solution for both brand and performance marketing.
Read the Forrester study to discover a new way of thinking about SEO to capitalize on its potential across channels to impact business outcomes more broadly.
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Transform Your Thinking About SEO
In mining the mindset of 266 SEO decision-makers, Forrester found that:
Nearly 70% of executives believe SEO improves brand perception.
Less than one third (31%) of companies use comprehensive SEO tools which leads to a fractured view of SEO impact.
81% of executives believe that SEO will become an increasingly important priority over the next 12 months.
The New SEO Paradigm Shift: How Integrated SEO Can Unlock New Areas Of Value For The Brand — Beyond Just Incremental SalesDownload Now