A new commissioned study by Forrester Consulting on behalf of Terakeet reveals that many executives fail to capitalize on SEO’s full potential.
The new Forrester study of 266 executives reveals that many companies are underutilizing SEO.
SEO is an important driver of not only traffic, but also brand perception. However, many companies struggle to make SEO a solution for both brand and performance marketing.
Read the Forrester study to discover a new way of thinking about SEO to capitalize on its potential across channels to impact business outcomes more broadly.
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In mining the mindset of 266 SEO decision-makers, Forrester found that:
Nearly 70% of executives associate SEO with having considerable impact on improving the perception of their brand
Less than one third (31%) of companies use comprehensive SEO tools (leading to a fractured view of SEO impact)
81% of executives believe that SEO will become an increasingly important priority over the next 12 months
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