Is Your Beauty Brand Winning in Google?

Terakeet's Google market share report reveals a major, untapped business opportunity for beauty retailers to capture greater organic market share.

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Know Your Digital Competitors.

Billion dollar beauty retailers are losing market share to online beauty publishers, informational websites, and disruptive D2C brands.

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Connect with Your Customers.

Strategic, humanized content enhances the connection with customers while they’re actively seeking information about beauty products or services.

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Drive more Revenue.

For established beauty brands who capitalize on organic search, there are billions of dollars in potential revenue at stake annually.

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Uncover the Strategies of the Market Leaders.

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Terakeet analyzed over 3,000 high-value beauty industry terms and discovered that:

COVID changed consumer behavior, impacting both WHERE and HOW customers shop for beauty products.

62% of the top 22 market share holders in the Skincare Market are publishers or informational websites.

One beauty publication increased their market share more than 18x from 2019 - 2021 in the hair styling sector.

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An Analysis of Who’s Winning (and Who’s Not) in the Organic Search Landscape

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