Content Strategy Development
Intelligent Content. At Scale.
Reach your customers at all stages of the funnel with targeted content designed to earn organic traffic, drive conversions, and build brand loyalty. Backed by data and infused with creativity, Terakeet technology uncovers content opportunities to satisfy search intent throughout the buyer’s journey.
Terakeet’s Content Strategy Development
Content strategy is a key component of Terakeet’s organic search solutions. Bolstered by our proprietary technology, effective content breaks through the noise, helps you capitalize on gaps in the search landscape, builds trust in your brand, and maximizes your results throughout the marketing funnel.
Research
- Immerse ourselves in your brand, your customers, your competitors, and your goals.
- Our technology identifies content gaps in the online landscape where your brand can capitalize.
- Navigate a chaotic keyword landscape to drive the creation of topic—and keyword—targeted content.
- Evaluate your existing content to identify areas of hidden opportunity.
Ideation
- Articulate a content vision to provide crucial support for your organic search strategy.
- Uncover ways to effectively differentiate your content in the noisy online landscape.
- Brainstorm and conceptualize creative content ideas that drive traffic, engagement, and sharing.
- Identify strategies and tactics to dominate your category in search.
Content at Scale
- Improve reach and effectiveness of existing content through strategic, page-level enhancements.
- Create new content to earn greater visibility and reach throughout the marketing funnel.
- Satisfy search engine and customer desire for expertise, authority, and trust in content authorship.
- Drive more conversions at the bottom of the funnel.
- Seize traffic and market share from your competitors.
Measure Success
- Set content goals in alignment with your organic search strategy.
- Deliver dashboards and detailed reporting to ensure success.
- Optimize initiatives based on the best-performing content.
- Iterate approach based on performance data.
Users first, search engines second. Everything we do is aimed at resonating with your customers—but our understanding of search means we make sure that content that appeals to them appeals to Google, too.