Content Strategy
Elevate your content.
We take a data-driven approach to content development, employing a spectrum of research, information architecture and page-level outlining, and full publishing capabilities to impact pages across your website. From identifying and enhancing underperforming product category pages to earning top-of-funnel traffic for upstream buyer brand exposure, a comprehensive content strategy will drive the results you need.
Create content that speaks to potential customers throughout their buyer’s journey.
Let’s TalkSend the Right Message At the Right Time.
We analyze the competitive search landscape across your market to identify the topics you should be targeting, the underlying intent of those searches, and the types of content required to rank, like product pages, blog posts, or long-form content.
When supported by an effective organic search strategy, search engines will put the right content (yours) in front of potential customers at the perfect time.
106% average increase in traffic from refreshing old blog posts with new content & image —Hubspot
57% 57% of marketing executives say on-page content development was the most effective organic search tactic —Content Marketing Institute
52% of consumers say blogs have impacted their purchasing decisions —Search Engine Land
Prioritizing quality content is non-negotiable.
Quality content is no longer a bonus, it’s required. If you want your site to rank favorably amongst competitors, it needs search-friendly content that customers will actually want to read.
Consider the entire customer journey.
Expand top-of-funnel traffic for upstream brand exposure.
Give them exactly what they are looking for.
Identify what queries to target and match customer search intent.
Refresh existing content.
Maximize the organic search value of previously published blog posts.
Stand out from the competition.
Fills gaps not being served by your competitors.
Increased Google organic market share by 265% within 22 months
Repositioned unfavorable search results and recovered more than $32 million in monthly revenue.
Increased Google top 20 keywords by 5,252% over three years for a home goods retailer.
Flipped Google’s first five pages of search results from 12 unfavorable listings to zero.