High-Profile Executive Wins 100% Favorable Google Top 10
Overview
An executive faced negative news cycles that were highly visible within search, amplifying scrutiny and speculation.
Our close partnership led to improved control over their online search presence, turning 100% of Google’s top 10 results into favorable assets. To achieve these results, Terakeet developed and optimized a variety of controllable domains, including a new personal website with biographical and philanthropic content, social media profiles and posts, and a network of ally websites.
Results
Our partnership accomplished major results, including:
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% page one controlIncreased controlled content assets from 10% to 78% on Google page 1
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% unfavorable contentReduced unfavorable content visibility from 50% to 0% on Google page 1
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articles demotedKept 200+ unfavorable articles out of the top 20 Google results
The Challenge
Our client’s reputation was being damaged by numerous highly visible negative news articles, which were creating controversy and fueling speculation about the individual.
The Solution
Establish an accurate, positive narrative to protect the individual and their business by regaining control over the search landscape.
Our Approach
A Shift in Topical Density and Search Index Control
Using our patented technology, our experts developed a clear and unified strategy to regain control in search through a three-pronged approach:
- We developed a new website for the client that went from creation to ranking #4 with over 250K total impressions.
- We developed a social media plan to post more frequently and increase control and visibility of our client’s social profiles.
- We developed an asset management plan for “ally” assets. Over 15 pages within the client’s ally network have been strategically refreshed or created, enhancing their online presence and inoculating search results from unfavorable content.
Achieving Favorability
We achieved our goal of creating a totally favorable Google top 10 on behalf of our client despite the reputational harm caused by a speculative news cycle. This program rapidly asserted the facts and transformed the top 10.
50
%Negative Result Reduction
Program achieved a stunning reduction of negative results from 50% down to 0%.
Strength in Partnership
The client at the center of this partnership took our guidance to heart and implemented an overwhelming number of our recommendations, which led to a tremendously positive outcome. In fact, over 70% of page one Google results appeared because of this.
Overall, this program greatly fortified the client’s search results to substantially uplift narrative control.
From Negativity to Narrative Control
In high-profile industries, your reputation is extremely important. Controversy and negative news cycles create reputational damage with a ripple effect that impacts your personal and professional life and your financial well-being.
Our work brought a more accurate and positive narrative to the table, ensuring an end to the reputational damage and solidifying the search landscape against speculation and repetitious news cycles.
