Results

553%

Increased monthly organic enrollments by 553% within 19 months

936%

Increased Google Top 3 organic ranking keywords by 936% within 19 months

698,200

Increased monthly organic search traffic 698,200 within 19 months

Solution

Terakeet delivered Enterprise SEO solutions for our client in four key areas in order to drive growth in organic traffic, online enrollments, and customer acquisition:

Analytics &
Competitive Insight
Technical
SEO
Content
Strategy
Strategic
Outreach

Technical SEO

Among Terakeet’s SEO activities for our client, we helped them resolve various technical issues, including a change in domain name and all of the resulting migration issues involved.

Technical issues addressed include schema, site navigation, breadcrumbs, and site speed. In addition, we conducted a site-wide conversion rate analysis.

Content Strategy

In the area of content strategy, we created new landing page wireframes for our client’s highest value target keywords. This required close collaboration with both the client’s legal and PR teams, given that it’s a highly regulated industry.

In addition, we created various types of content, ranging from new page outlines to blog posts and infographics. Over time, we refreshed the content on key pages in the site.

Propelled the Successful Launch of New Products and Features

Through the evolution of our relationship with our client, they added products and features to their website. Terakeet is now responsible for five focal areas across the client’s business.

The launch support we’ve provided for these products and features has included market research, keyword insights and guidance, on-page optimization, creative content ideas, as well as strategic outreach.

Strategic Outreach

On the strategic outreach side, we engaged with publishers and influencers with a combined audience reach of more than 33.7 million.

Our work included the reclamation of external links for our client. In addition, we secured many new backlinks through contributed articles, content marketing, directory listings, HARO, community engagement, and unique resources developed by target publishers/influencers based on creative ideas and data we supplied. Through our work, the number of websites linking to our client’s site increased by 195%.

The content placements in our most recent quarter boasted a domain authority of 47.99, and overall have included highly popular publications such as:

  • USA Today
  • Business Insider
  • VentureBeat
  • Los Angeles Times
  • The Dallas Morning News
  • CNET
  • US News & World Report

“I’ve been very pleased with Terakeet’s link-building efforts. They have consistently delivered on this month after month and it has really helped us broaden our rankings across the board.”

Head of Marketing and Content

Strategic Outreach Results

33.74M

Achieved a total audience reach of more than 33.74 million

1,910

Secured 1,910 organic content placements with publishers, influencers, and other partners

3,552

Drove more than 3,552 audience engagements through content placements